Design and photography are like the front end to attract guests — and they often get overlooked and minimized (oh you can design it yourself, who cares).You cannot design your property the way you like and want — you need to design with guest in mind and go from there: WHY ARE THEY THERE, WHERE ARE THEY GOING, WHO ARE THEY AND WHAT WOULD MAKE THEM FEEL COMFORTABLE, HAPPY, RELAXED IN YOUR SPACE —— while having fun!

This also includes Investing more in professional photography doing Virtual walkthroughs and Matterports. 

Quote from @Nickalaus Hart: I have had a long term tenant that moved out last year run her photography business out of the rental for about 10 years.

I am an STR Designer and my clients who are successful have invested in curated design and photography and now in some instances, increasing their ROI almost 70%.

You're going to run into this in most of the major STR markets because within the last 2 years we have seen a massive spike in available inventory.In order to compete with the competition now, hosts/owners/operators need to step up their game and be willing to invest in good quality furniture, memory foam mattresses, high quality linens, professional seasonal photography, etc.In the high desert, most visitors are looking for peace, quiet, privacy, and amazing scenery so this means stay away from purchasing homes in residential neighborhoods with neighbors on all sides.

The ones that do well are the ones that stand out — themed homes, heated pools, game rooms, great photography, and top-tier management.

You’ll also need good photography and listing copy that appeals to professionals, clean, calm, well-lit.3.

photography makes a huge difference for sure!

I recommend Homecoming Photography. 2B- Spend the money to get virtual staging.

A higher CTR tells Airbnb’s algorithm your listing is engaging, which improves your ranking, increases visibility, and leads to more bookings.With the rise of professional photography, simply having high-quality photos isn’t enough anymore.