5/20/12 BP Newsletter: Pacing Your Investments, Increasing Profits, & Speeding Up New Deal Screenings

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Fannie & Freddie Leads to Target Refinance Candidates

Tuesday, April 10

Fannie & Freddie Leads to Target HARP Refinance Candidates



It makes perfect sense to target Fannie & Freddie leads that are most qualified to benefit from the new Obama guidelines of HARP. The next origination boom will be spawned from the revamped HARP 2.0 program, which will open the flood gates to millions of mortgagors that are in a negative equity position but otherwise have been dutifully paying their house payments. Our HARP 2.0 Mortgage Leads can pinpoint those underwater homeowners that are motivated to refinance their unaffordable loans but have been restricted from doing so under the original program. No longer in the cold, these upside down borrowers can take advantage of the historic low rates afforded under the new guidelines. 

With a unique relationship with all three leading credit reporting agencies, we can identify responsible homeowners that have had loans sold to Fannie and Freddie prior to June 1, 2009. Since borrowers must be current on mortgage payments in the past 12 months, our "soft" credit data will identify only those homeowners that have not had any mortgage delinquencies. You can refine the search by loan balance, number of mortgage trades and a minimum FICO scores to get in front of your most qualified prospects for refinance. 

To identify the most qualified Fannie & Freddie Leads, Get in Touch. 


Contact us at 866-490-3459, or get a free area analysis of HARP 2.O prospects in your area by filling out your criteria on a quick form here. 

Tagged as: harp leads, fannie and freddie leads


HARP Refinance Leads for more completed transactions

Tuesday, April 10

Leveraging our unique relationship with all three credit bureaus, our HARP Refinance Leads can identify the most qualified homeowners that have the opportunity to lock in low interest rates and reduce their monthly payments. One of the chief advantages of the revamped HARP 2.0 program is the more liberal eligibility guidelines that allow underwater homeowners that are otherwise current on their mortgage to refinance. 

According to the latest statistics from CoreLogic, the number of underwater homes spiked in the fourth quarter of 2011 to 11.1 million. Homeowners in a near-negative equity position - borrowers with less than 5 percent of equity - hovered at 2.5 million. A staggering 27.8 percent of all residential properties were underwater or in near-negative equity. Our HARP Mortgage Leads put your message of more affordable mortgage payments in front of these homeowners that now have the capability under HARP 2.0 to make their homes more affordable. 

Drawing from our tri-bureau, prescreened consumer credit platform, we can use a "soft" credit inquiry to identify current borrowers that have Freddie and Fannie loans originated before June 1, 2009, all requirements of the revamped HARP 2.0 program. We can refine the search by credit score and other attributes to isolate the most promising HARP Refinance Leads to grow your business. 

HARP Refinance Leads for Lenders, Loan Officers and Servicers: 

Imagine calling up your existing client base that have already agreed to do business and telling them that they qualify for a new government program which will lock in historically low interest rates and reduce their monthly mortgage payment. Chances are, they will want to hear more. Since you already do business with the borrower, you have instant rapport. This is quite a unique opportunity. 

HARP Refinance Leads for Brokers: 


If you are broker, you don't have the same "in" as working directly for a lender, you can greatly increase your efficiency and return on marketing dollars, by targeting homeowners that are most qualified to refinance. Our philosophy is that an application that goes funded is a total waste of resources. It's possible to spend a lot of money to reach out to homeowners that respond to your offer, but have their application go down in flames once it reaches underwriting. By using "soft" credit data, you can make sure that you are marketing to borrowers that meet the exact requirements for HARP 2.0. 

We'd be go to the drawing board and tell you how many homeowners meet your criteria, and bounce some ideas around. Call a HARP Refinance Leads expert at 866-490-3459 or visit www.preforeclosuredata.net/harp-refi-leads.html to fill out a quick form with your criteria. 


HARP 2.0 Leads to Identify Refinance Prospects

Tuesday, April 10

HARP 2.0 Leads that Help Brokers and Lenders Identify the Most Promising Refinance Prospects

As providers of prescreen consumer credit data, we have been fielding a lot of requests for HARP 2.0 Leads that capitalize on the expanded eligibility requirements that went into effect on March 17. The HARP 2.0 initiative was introduced to open the floodgates to underwater homeowners eager to refinance but previously unable to do so because of the LTV requirements of yesteryear's program. 

Our HARP Refi Leads save mortgage professionals a lot of marketing expense by identifying the most qualified prospects that are eligible for refinance under the new guidelines. According to Moody's Analytics, 1.6 million homeowners will be refinanced under HARP 2.0 by the end of 20013, saving an average of $250 per month on payments. You can capture a larger share of these homeowners by using precise credit and mortgage attributes available through our tri-bureau platform. 

When building a list of HARP 2.0 leads, it's important to apply specific data filters and eligibility requirements. Mass marketing will only lead to wasted marketing cost, reduced productivity at the point of sale as well as the back office, and frustrate fatigued homeowners that have been told time and time again by lenders that they don't qualify for government programs. Our HARP 2.0 leads allow brokers and lenders to lazer in on those homeowners that are prescreened for eligibility. 

When identifying HARP 2.0 leads, we will drill down on the following criteria: 

- Loans with Fannie and Freddie as investors
- Origination dates before June 1, 2009
- Minimum FICO score of 640 or higher
- Loans within conforming limits (no jumbos)
- No delinquent mortgage payments in the past 12 months
- Single lien data (no junior liens) 

This list of filters are not exhaustive. You can also filter data by lender and other attributes to put your message in front of your most qualified refinance prospects. For fast counts and expert consultation, contact a HARP 2.0 Leads Specialist at 866-490-3459. 

Tagged as: HARP 2.0 Leads


Pre NOD Leads That Provide an Early Edge

Wednesday, March 28

Pre NOD Leads that give you an early edge

Unlike public records, pre nod leads are obtained through "soft" credit data and is not yet available to the general population. The biggest drawback to working NOD lists is the fierce competition as other agents, investors, bankruptcy attorneys, credit repair firms and a host of others saturate distressed homeowners with solicitations and fight for the same crowded mailbox space. Pre nod leads eliminate the bulk of your peers by getting you in front of struggling homeowners before their hardship reaches any public file. Since the data is obtained through a "soft" credit inquiry and is not in the public domain, you can reach delinquent homeowners sometimes months before the lender commences the paperwork to re-possess the property. 

Filter pre nod leads using precise attributes

Find troubled mortgagors by geography and the number of days late, as reported to the leading credit reporting agencies by the lender. Since many homeowners 30 days late become current, most agents are targeting pre nod leads that are 60 or more days late. Whenever possible, we cap the data at first mortgage, so you are not put in the thorny position of negotiating with multiple banks. You can also refine the search by LTV, loan balance range, FHA loans and other criteria to put your message of hope and solutions in front of the most targeted pre nod leads. 

Get a free count of pre nod leads in your market

We'd be happy to do some research and share some numbers on how many struggling homeowners need your help. For fast counts, call us at 1-866-490-3459 or visit preforeclosuredata.net. 



Pre Notice of Default Leads | Pre NOD Leads

Tuesday, March 27

Pre Notice of Default Leads for more consummated short sale transactions

You can eliminate 90%+ of your competition with pre notice of default leads of homeowners being reported as 30, 60 90 or 120 days past due on their mortgage payment. Unlike public record information that is readily available to the masses, our pre notice of default leads are "'under the radar". Be the first - and oftentimes the only one - to get in front of struggling mortgage holders and get them to list your home with you. 

The biggest negative feedback we've received from agents is the fierce competition with public NOD lists. By the time those homeowners open their mailbox, they have offers practically spilling out in the street. Our pre notice of default leads give you an early advantage by getting in front of distressed homeowners before their hardship hits the public file. 

Source of Pre Notice of Default Leads

The data is obtained through a "soft" credit inquiry when the lender reports a delinquent mortgage payment to Equifax, Experian, TransUnion. This gives you an unprecedented view into a homeowner's situation, sometimes months before the NOD or Lis Pendens is filed. You get detailed contact, credit and mortgage information, including name, address, phone number when available, aggregate mortgage payments, number of days late, FICO score, when the loan was taken out, monthly mortgage payment amount and other attributes available through our pre screened consumer credit database. 

Ways to build a list of Pre Notice of Default Leads

Find Pre NOD leads by geography and current mortgage payment status. Refine the search by LTV, loan balance ranges and other filters for precise targeting. For experience driven advice, custom quotes and to get a free count of pre notice of default leads in your area, call us at 866-490-3459. 






Tagged as: Pre Notice of Default Leads, Pre NOD leads


How To Find HARP Refinance Leads

Friday, March 23

How to find HARP Leads through Soft Credit Inquiries

With lenders beginning to act on the new guidelines of the expanded HARP initiative, the timing is right to find HARP Leads that target qualified borrowers that have just been thrown a life preserver. Homeowners eager to refinance under the original HARP program were unable, until the floodgates were opened with HARP 2.0. Our HARP Refi Leads gets your message of more affordable loans in front of those motivated mortgagors that are motivated to reduce their payments. Direct marketing should elicit a high response rate from these borrowers. 

Some loan officers and production teams might cringe at the prospect of brisk response rates because with the HARP Program of yesteryear, high fallout and non-qualification was rampant. The reason was loan to value (LTV) or credit considerations that stopped the application dead in its tracks. Enter HARP 2.0, which has axed these hurdles, and getting applications funded is a relative breeze. 

Finding HARP Mortgage Leads that will survive the underwriting process has never been more seamless. Our data is mined through a "soft" credit inquiry through the three leading credit reporting agencies, ensuring that your marketing resources are directed at your most qualified prospects. It is this focus on pre-qualification that gives you a higher return on investment than other forms of marketing that draws in consumers that have a 0% chance of getting funded. 

When building HARP Leads, we'll search for: 

- Homeowners with an impeccable mortgage payment history
- Fannie Mae and Freddie Mac investors in the loan
- Origination dates on or before June 1, 2009
- A FICO score north of 640, or matching your lender's guidelines. 

For a free count of HARP Leads in your area, get in touch. 

For fast counts and experience-driven advise, call a HARP Leads Specialist at 1-866-490-3459, or fill out a quick form with your criteria here. 

Tagged as: finding harp leads


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Jim Gaddis

Homestead Data
Real Estate Consultant
Binghamton, New York


Website: http://www.preforeclosuredata.net
Phone: 607-727-0620
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