BiggerPockets

Making Awesome Videos with Animoto

Wednesday, March 23

One of the best ways to promote and advertise listings on the web is with video. This is because videos get indexed by the search engines far before text ever will. I have been able to upload videos to youtube and see them rank on the second page of google within twenty four hours. Videos are an amazing medium that will truly drive your business if executed properly. A lot of people try making videos and wind up creating ugly representations of their business and you do not want to spend time and money only to make yourself look bad. As a video producer, I have explored many ways of creating professional videos efficiently. Sure, I could go out and shoot a video of the listing but that takes a lot of time, not to mention the time it takes to edit and export the video. I have also looked into taking pictures and making a video out of them with text but that also takes time and is not effective with the amount of videos I need to make. That is when I came accross Animoto.com. This web based software creates professional looking videos with pictures and/or movies that you provide. So you still need pictures of the listings but you would need those anyway if you are putting the listing online. Animoto provides the music, the animations, the transitions and everything you need for making great videos. Just check out these videos, real estate videos, to see great examples of what animoto can produce. You will save a ton of time because it only takes about ten minutes per video depending on how flashy you want to get with it. Oh ya, it is also free to try. You can go to animoto and create free videos all day long if you want. The free ones are lower resolution but they still look fine, especially when you put them on youtube. I went ahead and bought the yearly membership because it really doesn't cost that much and you get all the bells and whistles with it. So if you are serious about driving your business, then don't hesitate to check out animoto and all it has to offer.