Blogs » Title Representative » Pennsylvania » Horsham » That Settles It!

Are you Old School or New School?

Thursday, September 22

It's Time to Update Your Marketing Curriculum

Today I want to draw a line in the sand—I want one side of the line to be Old School Real Estate Marketing and the other side to be New School Real Estate Marketing.

Many Realtors are struggling to keep up with the rapid changes that are happening in the marketplace and reflecting these changes in their company's marketing programs. Technology and communication are advancing so quickly that marketing is becoming real time making Old School Marketing tactics only a fraction as effective as they used to be. Think about direct mail, for example. By the time you create a piece, mail it and have it in the hands of the prospective buyer, weeks have passed. Marketing today, however, is so much faster. With just a few strokes and the use of Google, you and your prospective clients can find anything they want.

Think about real time like this: if you're standing in front of a restaurant deciding whether or not to go in and have a meal, you could pull up Yelp, get some user reviews and make your decision right there on the spot. That's how quickly marketing is moving today! As a result, buyers are beginning the buying process long before they have to write a check. They go deep with their research to understand the company, its products and its services. They're constantly gathering information and reaching out to their networks for referrals, testimonials and success stories, so if they do decide to purchase, they feel safe about their decision. The buyer's decision is made by the company that's giving them enough content to know, like and trust them—not sell to them.

So how does this affect you? Your company has to provide in its marketing strategy all the content you need to make that decision. Buyers are not permitting selling anymore—they just want content so they can make the decision themselves.

So, if buyers don't want to be sold, why not Consult with them, become their advocates and their trusted advisors. Why not add an Alternative Compensation Model to your existing array of tools, it's not about stopping doing what you do, it's about updating your Marketing Curriculum.

Check out Homebuyingevolution.com and Nucazza.com

Don't Just Catch the Status Quo, Invent the Status Quo...Now

Tuesday, September 20

It was a little over 3 years ago when I took Family Abstract, a title insurance company located in Horsham Pa, that, along with my partner, is entering its tenth year, and did something we never did before. As an initiator, I decided to embark on a new business model, I thought, "I have an idea, I'm going to start working on it tomorrow, I think it's going to work!

With those 2 thoughts, we were able to remain a successful title insurance company, and we continue to grow. Family Abstract has a combined 100 years experience, I have an amazing partner and we have the all time best employees. We expanded our organization and the clients we serve. You are probably wondering what my idea was, you might even be curious to know if we are successful at it.

That's not the right question!

The change was in our posture, the change was that for the first time in our history, we were not waiting for a sale to come to us, we were not waiting for a to-do list, we were not waiting for the future, we were creating it. We weren't handed initiative, we took it! We became a company that started something, a company that initiates, a company that is not afraid to fail if it'll make a difference.

YOUR TURN!!

Imagine that the world had No Brokers, No NAR, No MLS, No Bosses, No One telling You what to do. If you lived in that world what would you do?

Go. Do that!

In the US the are 960,000 Realtors, on the horizon there is Google Realty and Amazon Realty that will sell the same widget you do for a fraction of the price?

Down the street there is another brokerage that is stealing your agents and your customers and charging a discounted fee that you cannot.

The last travel agent has left the building. Magazine publishers gave up their growth to bloggers. Wikipedia doesn't have to grab the reins of authority from the Encyclopedia Britannica, contributors showed and did it. The intermediaries and agenda setters are less important than they have ever been before".

Website:	http://www.familyabstract.com
Phone:	215.293.0212
Fax:	215.293.0215

BiggerPockets

Are you Old School or New School?

It's Time to Update Your Marketing Curriculum

Don't Just Catch the Status Quo, Invent the Status Quo...Now

That's not the right question!

YOUR TURN!!

Imagine that the world had No Brokers, No NAR, No MLS, No Bosses, No One telling You what to do. If you lived in that world what would you do?

Go. Do that!

In the US the are 960,000 Realtors, on the horizon there is Google Realty and Amazon Realty that will sell the same widget you do for a fraction of the price?

Down the street there is another brokerage that is stealing your agents and your customers and charging a discounted fee that you cannot.

So, if money and access and organizational might aren't the foundation of the future of real estate, what is?

Initiative.

Glenn Freezman

Categories

Archive

Recent Posts