BiggerPockets

The Value Problem

Monday, January 02

REALTORS we have a value problem.
Not a market value problem but a transactional value problem. I ask you this, what perceived value do you bring to a transaction? What expertise do you have? 

As information becomes more accessible by the hour, our once covenanted position as a gatekeeper has expired. If all we are doing is filling in the blanks, and pressing send ( which the big brokerage firms would prefer that is all you do ) then your days in the industry are numbered. 
We need to change the value we bring to a transaction and the ONLY way...

"Your package isn't big enough......."

Monday, December 19

These are probably words that you never want to hear, under any circumstance, about your marketing package. Chances are you are missing some key ingredients in your marketing materials and therefore it may be rendered useless in the public's perception. Even tho YOU may think you did a great job, the one's you are trying to "woo" maybe already be a sleep. So here is a quick check list of things that you MUST do to make your marketing package bigger, better, stronger, and longer lasting. NOTE: Im am not talking about the... The full article can be found here http://www.biggerpockets.com/links/recent