Become a "Famous" Agent-Investor Lesson #3
Monday, March 16
Better Blunt than Boring Ok, so we've covered why NOT to be Vanilla. Let's get down to brass tacks. In this age of 24-7 media and all encompassing internet "touching", it's easier than ever to get "slightly famous", that is, famous to the people who matter to you - your prospective customers. ...
Becoming a "Famous" Agent-Investor Lesson #2
Friday, March 13
Over the next few lessons, we're going to talk about WHERE are the best places to publish, promote, network, appear, get interviewed, etc. to start positioning yourself as a "Celebrity" in your industry. As I mentioned in Lesson #1, this adventure in becoming "Famous" is going to transform your...
Becoming a "FAMOUS" Agent-Investor
Thursday, March 12
Lesson #1: Publish or Perish by Frazier O'leary (Faculty) - Published: 03/12/09In truth, this "lesson" applies to you whether you're an Agent-Investor or just another normal, run of the mill, ordinary, mundane, dime a dozen (am I beating a dead horse here?) Realtor.You've got to make yourself...
Teach to Grow Rich
Wednesday, March 11
One of the most important lessons that I teach the Agents at the National Association of Real Estate Agent-Investors is the importance of building a group of people who rely on you as a trusted advisor. Marketing guru Dan Kennedy calls tha group a "herd". Seth Godin has a book talking about a "t...
Niche-ing Means Never Having to Say You're Sorry
Wednesday, March 11
So, I got some nasty emails from realtors who didn't like my "Why Realtors Are Saps..., and other mysteries" article (I put the (r)egistered trademark symbol in there - give me a break!) but those emails just reinforce the lesson that I was making with the article originally. Trying to please ev...