BiggerPockets

Initial Launch Advertising Costs

Monday, May 11

Below is a chart of my advertising costs for my initial launch.  I project the launch to take place by July 1, 2009 as still I await my tax refund and I’m accounting for the turn-around time to receive all materials.  I hate that I keep delaying the official launch.  But it’s, what I feel, to be the right decision.  I need every aspect of my business to meet my high standards before I get into the full swing of things.  The cliche of, “you never get a second chance to make a good first impression”, applies to business as well.  I refuse to be one of those small-business owners that present themselves in an unprofessional manner.   

* The table wouldn't import so you may view it at the following link:   
http://www.justinmcclelland.com/?p=126   

I find my Marketing scheme as it stands, quite confusing.  This is bad because I came up with it.  It’s a bit complex due to the fact that I’m marketing to different parties at once; homeowners, non-owner occupied property owners, landlords, property scouts (birddogs), fellow wholesalers, and other business professionals.

To make it more clear for myself, I’m going to draw up a visual aid that will display what advertising component is aimed where and how each lead from the various advertising methods will be refined.  I’ll post the visual of the entire scheme and the advertising media displayed in the table above will make more sense.

By the way, I’m finding it extremely hard to blog every two days.  Blogging is underestimated; this is hard-work in itself.  But I will indeed get my blog frequency where it needs to be.

- Justin

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