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Okay, I Gotta Know...Who Are You?

Thursday, October 22

I just have to know, who are you...really?

It seems people always wear masks, afraid to show their real selves. Afraid to actually be discovered for who they really are. Or, as the case may be in real estate investing circles...afraid for their real agenda to be discoved.

All I want is honest. Full Disclosure. Integrity. Why is that so hard to get to when there are deals with so much money on the line? Wouldn't you agree that there is virtually nothing more stomach curdling than someone posing as a mentor, guide, educator or teacher...when all they are really after is your wallet?

Now, don't get me wrong. I love and value education. I am one of those who spends a small fortune on educating myself and investing in state of the art systems to enhance my business. But I want to know UP FRONT if that is your business. Please don't masquerade as a "fellow investor" when what you really are is an internet marketer!

If your forte is internet marketing, then be the guru of THAT. Don't pretend you are the guru of investing when you haven't personally negotiated a deal in years. Go ahead and make a few millions on your product launch and stream it out to all your affiliate armies to help you. But please, stop the pretending that you are right there in the trenches with us. Stop painting false images that only end up deflating the newbie investors.

I know what I propose as a marketing strategy may not be ideal for marketing dollars, but it is ideal for your soul. And what is the cost of that? Well, it's like that old Mastercard commercial says: PRICELESS.

Now I have laid it all out there. Maybe I have ignited some new enemies or rallied some supporters. What I most want to do is let you know who I am. I am an investor...and I am a capitalist. Fortunately, successful at both. I am successful because my investments are businesses in which I have educated myself and systemized. I network for deals. That is why I am on this forum. That is why I blog.

I you want to do deals, I want to do business with you. The more of us that succeed the better we do. The more I teach the more I learn. I do have people contacting me regualrly for advice...but I prosper on my deals.

So who are YOU? If you have deal...not a device...then let's do business!! My website is http://VestorLink.com, if you care to learn more about me.

May we all be well and prosper--at whatever we do best!

Confessions of a Bad Marketer

Friday, May 29

Today I have a confession to make. I am about to tell you a sad story, that could have been avoided.

Everyone successful in business knows that marketing is the key to success. I preach this daily. You must let people know about your service or widget if you want them to buy from you. Your marketing doesn't always have to be slick or clever, but it does need to be constant. In falling economies, many businesses reduce their marketing budgets and efforts. This is counter-intuitive. When times are tough, you need to promote your business more, not less. Even with a shoestring budget, there are ways to increase the promotion of your business. The most powerful form of marketing is always free: Word of Mouth.

Word of mouth advertising has taken on many new forms, thanks to the internet. It has allowed many real estate investors, agents, and entrepreneurs to prosper when they started with absolutely nothing. Viral marketing is the new buzz. You must make talk of your business contagious. Everyone should know what you do. Everyone should be shamelessly asked to refer more business to you...every time you contact them. With the proliferation of social media sites like Facebook and Twitter, blogs, emails, newsletters, texting, and websites, there are innumerable FREE sources of marketing and opportunities for referrals.

The question is: are you asking The Question? Are you asking for the business? Are you asking for the referrals? Are you asking people to tell more people about your business?

I thought I was doing pretty well on this front. I now Twitter (http://twitter.com/koniscavella). I have pages on Facebook, Active Rain, and Real Estate Investor. I have other websites about investing in real estate, short sales, and homes for sale. I have a website devoted just to bring in referrals which I happily pay for (http://HomeFetchers.com). I even market my services via flyers, signs, brochures, networking groups, and online classifieds such as Craigslist, and directories like Google. I thought I was doing it all...telling the world how I can help them, but I missed my own back yard.

You see, every Friday at the courthouse, foreclosed homes are auctioned off at the courthouse steps. Today was no exception...and a rare, beautiful 80 degree day to stand in the sun and find bargains and network. I often skip the cold, rainy days, but today something was calling me to attend in person. Hundreds of homes are auctioned off. Only a handful of bids are made by the last brave investors left in the market. It is often the same, yet dwindling crowd, week after week.

But this week there was a new face, standing in the shadows. Like most of us, she came with one particular property on her mind. Yet she didn't have the hopeful look of an investor. She was sad, distraught, and ashamed. She was the homeowner. She lost her home due to illness and the decimation of the real estate market. She was...she was...my relative!!! A close relative of mine was losing her home to the bank...and there was nothing to stop it now.

How did this happen? Didn't she know I do short sales? Didn't she know I do loan modifications? Didn't she know I buy homes? Didn't she know I have a buyers list? Didn't she know I could have helped her?? Didn't I market myself well enough to help her? I wonder...who else did I miss? Who else did we all miss? How many people are falling through the cracks not knowing all the opportunities available to them?

It's time to stop the madness. It's time to spread the word, one person at a time. I am starting with you! Who do you know that I can help in any way? Home buyers, home sellers, Realtors, loan officers, investors, private lenders tired of watching your cash reserves dwindle...CALL ME: 877-610-1717.

"Help me help you!"

Website:	http://www.VestorLink.com
Phone:	877-610-1717
Fax:	877-610-1717

BiggerPockets

Okay, I Gotta Know...Who Are You?

Confessions of a Bad Marketer

Koni Scavella

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