5/25/12 IMPORTANT ANNOUNCEMENT: MAJOR BP Update Next Week!

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Real Estate Investor · Pittsburgh, Pennsylvania


Can anyone offer advice on how useful a website can be when just starting out? I would like to have a blog set up to openly discuss business moves but I am still not sure how much work or how useful having a website set up will be. I see some sites out there that list their properties and provide a great networking opportunity. I guess my real concern is if a website would be helpful enough to have at the start (after I acquire my first property) or just having a blog on BP?

Any response would be greatly appreciated. Simply pondering.


Rehabber · Lexington, Kentucky


Jarred,

We has the same questions you had and decided to make one and see what happened and we are very glad we decided to. Like anything, a site can help or hurt your business image. I believe a professional website is another way for people to develop a positive impression. We have had numerous people contact us looking to partner on deals, asking questions about investing and just complimenting our rehabs, all of which we welcome.

We do not use our website to try to lure in investors or buyers or sellers. It is simply a way for curious people to find out more about us if they want, and it has done well at that.


Real Estate Investor · Pittsburgh, Pennsylvania


Thanks James. I noticed in your interview that you manage your company's website. How hard is it to get it up and running? How much time do you spend managing it? I need to look into the details of getting it set up and how to run it.

Your website is very professional and helpful to me as well, so thanks for that.


Rehabber · Lexington, Kentucky


Jarred,

I actually had a friend who is a programmer set up the initial website and I paid him a fee. I was right there with him explaining my vision and we worked on it together. We use dreamhost to host the site. Over time he has taught me how to make basic updates to the site when needed and if I have any questions I just talk to him.

I do manage the content now for the most part and it doesn't take much time at all to get new properties on. If you want more information I can probably get you in touch with him (he is in the process of starting a programming/design company). If not, I can provide you with more detailed information on what we do.

I am glad you like the website and let me know if I can somehow assist you in getting one up and running.


Real Estate Consultant · Saint Paul, Minnesota


Hi Jarred!

Getting a website set up sooner rather than later if you have the marketing dollars to invest is usually a good idea. It can take time for your website to grow and become established so having something up that you can plug away at is a process you want to begin making a habit of it.

For investing a website can be good in pretty much any area:

- If you're a buyer you can spell out what you're looking for;
- If you're a wholesaler you can post what you have under contract;
- Seller Financing
- PML (Though you have to be careful how you market there)

One thing about websites that people often overlook is that using it has to be part of your operations, using it in your marketing funnel. So it's not just content creation but also getting the hang of driving traffic both online and off.

So your marketing materials, e-mail/forum signatures, elevator pitch all offer you a solid base to practice plugging your site.

Another thing that makes it a great help is that the information you would regularly have to explain repeatedly can written once and directed to. Big time saver to give someone a domain name than communicate all the numbers over the phone.

I suppose at the core nothing happens overnight, you're building habits and investing in your REI marketing. If you're doing anything like buying lists and direct mail you should definitely have something up the recipient can reference.

As much as I love BP blogs, it's no substitute if you're marketing locally with investors trying to make deals happen.

Also, get an email with your domain so with each email you send out from it you are doing something to spread the awareness of the site that doesn't require any extra effort.


Real Estate Broker · Halifax, Nova Scotia


In today's marketplace it is hard to compete without a website and a blog only helps you get extra traffic to that website. My competitors that do not have websites are at an automatic disadvantage as 92% of home buyers are starting their search online and sellers know that and do their homework on you and your web presence prior to meeting with you.


Multi-family Investor · Rochester, New York


I agree, get it started, and plug away at it. Make sure it is at least up to a professional standard before going live. It doesn't have to be fancy or use PHP / MySQL to be effective. Though, I argue that PHP / MySQL are essential for the future of your website. I've not yet implemented them so if you want to check me out and comment feel free :D

When you're designing your website, remember, a picture is worth a million words. Try to speak to the customer visually as much as possible. the most successful websites are highly visual.

Cheers,
Mark


Real Estate Investor · Atlanta, Georgia


Just for an alternate viewpoint, I have a website/blog that gets several thousand hits per day, but I don't list any properties there and don't do any marketing there.

The bulk of my marketing is on the MLS (and the sites that aggregate MLS data, like realtor.com). While I've gotten some inquiries on my site from potential investor/buyers, the bulk of my buying traffic comes right off the MLS and Craigslist.

Not saying that having a site is bad (clearly those who have posted above me are very successful in part because of their websites), but I would argue that it's not absolutely necessary, as long as you have other marketing channels that are effective.

J Scott, Lish Properties, LLC
Telephone: 770-906-6358
Website: http://www.123flip.com
http://www.123flip.com


Real Estate Investor · Pasadena, California


Jarred,

I would also recommend starting a website/blog as well.

If you are just starting out, you may want to write about your experiences and share what you're learning. Even if you are not trying to "market" your business, it is a great way to connect with other investors and it also gives you a platform to speak with professionals who would normally charge (lawyers, accountants, etc.) via an interview format.

I'd recommend creating a BP blog that links out to your non-BP hosted blog. I like having my own domain, but that's just me.

I've been surprised to find that there aren't many blog in this market compared to other niches, so there is definitely a demand.

However, if you are not familiar with web-hosting or programing, buckle in because it can take a while to learn even a simple platform like wordpress.

If you want more info on hosting getting a theme for you site or anything else, I'd be happy to advise, just PM me.

Best,

AG

E-Mail: artieag81@gmail.com
Telephone: 626.755.9134
Website: http://www.thebuyandholdguys.com
The Buy and Hold Guys: what RE investing looks like, when holding a day job!




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