BiggerPockets

Terry,

I would definitely mix it up. I would select a number to mail out first, say 500, as a test batch and make sure you have a very clear call to action on the postcard. Don't waste your time on just some warm fuzzy feel good postcard but instead say something like "Learn the secret to finding a bargain home" or "Do you want your home sold in under 4 weeks" if so call XXX or go to URL. This way you have a way to measure how successful your campaign was. You have to make sure that your target market know what you are offering. You should spend some time thinking about your value prop and how it benefits your prospect. This should be your call to action. I hope this helps.

Tony

Drip campaigns work wonders!

Here is why. When you send your 1st mailing to an owner, you do not know their motivation level. However if you mail to them between 5 -7 during the decision making process you may mail to them at the time they are really open to your message.

Let me illistrate what I mean. Lets assume you are going after foreclosures. Most people mail one peice when the NOD is filed. Now if the foreclosure process is 9 months long, and you mail to them every 5 weeks the seller has seen your message about 7 times. instead of the other folks who send one or two mail pieces.

Post cards are super cheap. Here is one we use http://www.tonyseverino.com/m/19000/19444/files/Consulting/Forms/Advertising/20-SYHAI_PostIt_Wide_5x3%20V%202.0.pdf

You should consider using a different postcard, however keep the same design, but mix up the message a bit.

When considering drips you should know the decision making period for your list. Expired are different than foreclosures, which are different than tired landlords.

I would recommend that you consider the time frames and then how you can effectively mail to them in that time frame. We use a 6 piece system, the first is a simple yellow letter, and then followed by 5 post cards.

Hope that helps

Tony Severino

Terry

My yellow letter is very simple:

It says

Dear _____

My name is Tony Severino and my wife is Lisa

I am looking to buy some property in _________. If you are interested in selling please call me at 219-923-3000.

Thank You

Tony

Take a fine tip sharpie, and just write it randomly on white printer paper, Then copy that onto yellow legal pad paper.My printer does it for me.

You can use the same sharpie to fill in the name of the person you are sending it to.

Hope that helps!

Tony Severino

Tony, also when you are copying this letter onto yellow paper, are you making sure it alligns on the lines?

"Learn the secret to finding a bargain home"

Anthony, I would definately keep away from any statement that involves the word "secret". It would tend to get you viewed as a guru trying to sell a package to someone.

And we all know what kind of reputation those guru's have.

While I am not a fan of this type of advertising, it can work if done right.

Just keep away from the "I have a secret" message, PLEASE.

Run an ad on craigslist, looking for stay at home moms, teens etc...