Drip campaign mailings

[Terry Royce]

I am getting ready to do a mass postcard mailing, but my question is should I mail the same postcard repeatedly, alternate? etc.

How do you mix it up, to get your audiences attention? Most mail goes in the trash, so how do I prevent mine from doing that?

[Antony Campitelli]

Terry,

I would definitely mix it up. I would select a number to mail out first, say 500, as a test batch and make sure you have a very clear call to action on the postcard. Don't waste your time on just some warm fuzzy feel good postcard but instead say something like "Learn the secret to finding a bargain home" or "Do you want your home sold in under 4 weeks" if so call XXX or go to URL. This way you have a way to measure how successful your campaign was. You have to make sure that your target market know what you are offering. You should spend some time thinking about your value prop and how it benefits your prospect. This should be your call to action. I hope this helps.

Tony