Do you split test?

Question

Do you split test your marketing?  What percentage of your list do you send a test piece to?  Is anyone crazy enough to let me take a crack at their control?  Free of charge if it's an original piece of copy (I'm not really interested in seeing  a PLR course's marketing).

Michael Quarles · Answer

I hope we all test our marketing and keep numbers...
          
          And we better be changing the look up enough to get it opened however not too much that its arrival is overlooked.
          
          And we should be using multiple telephone numbers and completely different types of mail...
          
          Then depending on the prospect group we need to send multiple messages. 
          
          Currently I am sending;
          
          F/C 90 day rotation... May be a little far between hits as I like every 2 weeks however my marketing group is extremely large and I have divided the group up into 13 groups.
          Mary Letter
          Presentation PC
          Mary Letter Packaged differently
          Presentation PC
          
          NODs/90-120 day lates 2 mailings and I am done 2 weeks apart
          
          Voucher
          PC
          
          COI- 3 times a month Picture Text Messages...
          
          Good luck

Danny Johnson · Answer

I do the standard 50/50 split and try to send at least 1000 of each for testing.  Control lives on to see another day.

Andrew R · Answer

What William is asking is simple.

do yout test different postcards (Colors,copy etc) to your list, what percentage do you go with etc.

Will I do have to ask though - do you want to use our stuff for a test or vice versa ?

Joanne Freedmon · Answer

I dont get what you are asking?