BiggerPockets

If you had $1000.00 a month to spend on marketing and you are only intersted in houses with a good deal of equity how would you allocate your resources? Also, how much does anyone spend to get 100 leads per month?

At .40 cents per postcard that would be 2000 cards mailed with a 5% response rate. Who do you mail to and what postcard do you use? I have never had any better than a 1% response with any postcard I have ever mailed.

Andy, where do you get these lists from?

My lists come from my title company, I tell them what I want, they provide it free of charge. I get an excel spreadsheet with all the info and sort and filter to my heart's content.

$1000 is a lot of money.

I would look for ways to target divorces, liens, probates, etc. Depending on your local market, there are publications (like "Daily commercial record) you can subscribe to for like $30/month and get all the leads you need.

I would target expired listing with equity (possible if the last recoding date is many years ago).

Sending post cards is cheap, sources like overnightprints can print 5000 glossy cards for just over $200.

Hope this helps.