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BiggerPockets Resources

Forums » Real Estate Investor Marketing » Probate Marketing

Probate Marketing Subscribe to Probate Marketing

23 posts by 14 users

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Real Estate Investor · Baltimore, Maryland


When marketing to probate are you only marketing to those estates with wills, or estates without wills as well. Seems like a long process, is there a good target timeline after the estate is announced?
1 month?
3 months?


Real Estate Investor · Baltimore, Maryland


I would imagine that a lot depends on the laws in your state.

In Maryland, once the executor is announced... meaning the estate has cleared probate... has been the best time to approach the estate.

This has worked extremely well for myself and those who are working this approach.

I believe to start the process earlier would be a waste of time and would probably upset a lot of people with the precieved calousness of an investor looking for a deal.


SFR Investor · Scottsdale, Arizona


Terry, I attempted to dive into Probates earlier this year. I spent a decent amount of money on coaching with probates and felt it was worth it and something I will eventually get back into with more efforts.

I did create a Probate group here, I haven't been active at all recently but there was a lot of really good info there, you might want to check it out.


Real Estate Investor · Baltimore, Maryland


Is the Executor the same as the personal representative of the estate ?

Also, are you sending these people letters or postcards?


Real Estate Investor · Baltimore, Maryland


The Executor is the person responsible for the disposition of all assets and laibilities in the estate.

They are most of the time a family member, but sometimes they are attorneys.

Always send a letter. A letter that is written from the perspective of helping the estate instead of what's in it for you.


Real Estate Investor · Baltimore, Maryland


Peter, thanks again.

I am assuming that you are sending form letters?

Thanks
-Terry


Real Estate Investor · Baltimore, Maryland


Originally posted by Terry Royce
Peter, thanks again.

I am assuming that you are sending form letters?

Thanks
-Terry

I have a feeling Pete is not sending any letters but he is teaching others how to do it. As I recall, Pete sold his houses in 2006 and decided to teach. Check a link in his signature.

Real Estate Investor · Carlsbad, California


Put them on a drip campaign - we do every 60 days for 6 hits. You see an increase in response rate after the 3rd and 4th hit. Be sure to personalize the letter - oh and yellow letters are very good for this market.

Hope this helps.


Real Estate Investor · Santa Fe Springs, California


Travis,
can you clarify,
are you drip sending to:
a) The attorney
b) The beneficiary/PR
c) The real estate address in the Estate, addressed to whom

or combination


Real Estate Investor · Springfield, Massachusetts


Hi,

I mail to the executer/personal representive directly using a mix of letters, yellow letters and postcards.

I mail to estates with and without wills.


Real Estate Investor


Don't ever mail to the attorney. Big waste of time/money. Only the PR.


Real Estate Investor · Baltimore, Maryland


Dan thanks. Ill prob still hit a few just for testing.

You can tell me "Told ya so" later :)


Wholesaler · Dallas, Texas


Terry, if you look up the statutes; you will find that there is a period to provide a statement outlining assets and/or give notice to creditors. What ever this time frame is is your best target time frame. By no means is it perfect, because these cases can drag out for a long time.


BiggerPockets Founder · Denver, Colorado


Here's an interesting post from one of our users on probate marketing, and it includes some timelines that should come in handy:
The New Way to Market to Probates

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
Telephone: 877-831-4704
Website: http://www.biggerpockets.com
Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Real Estate Investor


Great article. Wonder if Sharron can chime in.

Sharron, how do you track what happens to each of these houses? I have well over 1,000 probate leads from the last 3 years and just tracking what happened to the house itself would be nearly impossible. Any suggestions?


BiggerPockets Founder · Denver, Colorado


Dan - I just asked her to chime in.

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
Telephone: 877-831-4704
Website: http://www.biggerpockets.com
Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Wholesaler · Richmond, Virginia


Dan - where are you getting these leads from?


Real Estate Investor · Goshen, Kentucky


Originally posted by Dan Koch
Great article. Wonder if Sharron can chime in.

Sharron, how do you track what happens to each of these houses? I have well over 1,000 probate leads from the last 3 years and just tracking what happened to the house itself would be nearly impossible. Any suggestions?

I try to go back and look at these outstanding houses quarterly, but as I said in my article it is more like 3 times a year that it actually gets done. I look up the property on the tax assessor's website. It will show if they have been sold. It is definitely a pain in the neck, but you have to do it.

From the very beginning, I entered my probates by month and year. That makes it much easier to check them. I can take one month at a time. I use an Act database for my contacts. I am entering new folks in the database every month, so the list will grow too big if you don't edit them.

I have definitely seen a trend that mirrors the local market whereby a high percentage of these houses still aren't sold from 2010. I take this as "good luck" for local investors.


Wholesaler · Bay Shore, New York


I also have a gang of leads form years past. I wonder if it would be worth re-starting a drip campaign to them? Prior 2 Sharon's article is lead is 6 months old its garbage. May need to rethink that now.


Real Estate Investor · Goshen, Kentucky


Hey Michael G -

6 months is way too soon to quit. Some of these folks don't even begin to work on selling the property for a year or more. Some of my best deals have come from folks that have waited and waited, then suddenly want the house gone this week.




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