This Ain't Your Daddy's Marketing
Some people are used to doing things the way they’ve been
doing it for years. Or, they think that because someone else has been doing it
that it will work out for them and that may be the case. But I’m not here to
tell you that they won’t/don’t work, all I’m saying is that diversity isn’t
always bad when you’re marketing in real estate for motivated sellers.
Change is the only constant...
They say that change is the only thing that remains constant in the universe, those who can adapt persevere, those who cannot merely fade away. That’s how I like to look at things when it comes to marketing for motivated sellers. In this day in age people are going from desktop PCs to laptops and from laptops to smart phones. What this means is that there are people out there getting their daily information from different avenues than they were even 5 years ago. For myself, I went completely paperless on all my bills and I haven’t actually written a check in ages. Even older adults are getting away from yellow pages and heading over to Google to do local searches.
When I first started out in Real Estate I was told that if I wanted to find a motivated seller then I had to drive for dollars and find properties that appeared vacant. Well if I would have stuck with that for the long run I’m pretty sure I would have made money from flipping properties but how long could I really have been successful at it. My area is only but so large and I’m pretty sure that after a couple of months I would have covered the whole city. That’s when I started to look into other avenues to find motivated sellers, I found out about twitter, facebook, Google adwords and other pay per click sites. This opened up an opportunity to connect with people that I wouldn’t have had if I just stuck to driving for dollars.
The age of Social Media and the Internet...
You may be asking “did you give up driving for dollars?” well no I didn’t give it up. I hired someone to do this for and I diversified other forms of marketing into my business to generate more leads. I added direct mail pieces to absentee owners, these are people who own properties but they don’t live in them. I also added FaceBook Ads, Google Ads, created a seller page with search engine optimization so that I will appear in Google organically when someone type specific keywords and also started targeted mailing list to increase my chances of reaching more “motivated” sellers.
When you diversify your marketing you’re not only able to do more deals but you are also able to generate income when one form isn’t working out as well. It’s all about leveraging your marketing sources so that you can be more productive and efficient.