Getting Started With Real Estate SEO

Are you aware that more than 50% of home buyers begin their search for homes online? This is according to an extensive research on real estate consumer trends conducted by Google in conjunction with other bodies. This means that real estate property websites receive huge volumes of traffic. Everyone should realize this kind of online opportunity. Realtors can’t afford to miss out on this valuable chance if they combine SEO and real estate marketing. They can harness the opportunity by employing the right SEO marketing techniques. SEO (search engine optimization) is an overwhelming method used by webmasters in earning valuable online traffic and leads.

Most real estate related searches follow a particular formula. It’s important to know this formula and capture traffic for searches related to real estate. SEO efforts for real estate websites begin and end with the following tips.

1. Keyword Research, especially on Local Keyword Phrases

Most home buyers would like to live in certain cities, counties, or states. That’s why most of the searches contain local keyword phrases. There are popular real estate keyword phrases that you must optimize. For example, if you specialize in Miami pre construction, you want to include "synonym" keywords like Miami new construction, pre construction in Miami, new condo developments in Miami - doing so will keep you away from Google's dreaded over optimization penalties.

2. Utilize Titles Effectively

The titles of your website posts must contain the keywords obtained from your research. Titles should also be catchy so as to attract readers to your post. Moreover, search engines use the titles in facilitating rankings. Attract both people and search engines with your titles.

3. Take Advantage of Images and Videos

Images and videos are used as engagement tools. You should include photos of your property in the content of your website. Videos are also very engaging. For instance, people would like to watch a video tour inside their prospective homes. Remember to have detailed image titles and alt text. This will boost both your SEO and real estate business.

4. Mind Your Content

Create great and optimized content for your website or blog. This content will see your rank on Google improve. However, you should keep the content as fresh as possible. Update your content as regular as possible because both people and search engines love fresh content.

5. Obtain Backlinks

If you get a good number of authoritative backlinks from several quality websites, search engines will build trust in your site and rank it well. You can obtain quality backlinks through getting listed in major real estate directories and other quality business websites like Business Insider.

6. Incorporate Social Media

Social media is a platform for creating and strengthening all kinds of relationships. Realtors can create and strengthen relationships by interacting with their clients. Ensure you have richly detailed social media profiles in all major social networks. Engage your followers through interesting and SEO friendly topics, photos, and videos on your profiles. Moreover, you can join location-based groups on social media like Facebook.

7. Make Your Website User Friendly and Responsive

A usable website is that which provides clear routes to resources by the help of links. Usability is what makes a user want to stay a little longer or want to visit again. A responsive website should adapt its use on mobile devices. Most people nowadays browse the internet by the help of mobile devices. Ensure you consider all mobile users in your design.

It’s imperative that realtors invest in SEO friendly websites and capitalize on SEO marketing strategies - this is the way the market is headed, and it's vital to get on board.