Does Direct Mail Work Anymore??

Question

For the last 2 years I figure I had it pretty sweet with the leads I was getting.  Recently I parted ways with them do to ethics conflicts and now... very little business for me....

Does direct mail work anymore?  What does?

Will Barnard · Answer

It absolutely works! It is a method that has stood the test of time. It has worked in the past, works now, stands to reason will work in the future.

The key is consistency, the right message, the right format, the right list, and the right product/service/message.

They should always include a "call to action"

Michael Quarles · Answer

I with Steve and Donovan.. Direct mail works great. Especially the yellow letter

Rudy Butler · Answer

I just dropped 5,500 pieces in the mail yesterday....IT WORKS !!!!

We used the snap packs they kinda look like the same thing the banks sends you when you get a new PIN Number for your ATM Card

Last month we dropped 3,000 pcs and our phones have not stopped ringing. we see about 35-45 calls /day its a few tire kickers but we are getting out message out and the call to action is working...obviously...lol

The list is the most important thing. I used Melissa Data it works pretty great.

Rachel H. · Answer

Yes, direct mail does work. The key is being consistent. If it didn't work very well, we all probably wouldn't get so much junk mail!  :D

Kenneth Lee · Answer

@ Bryan, Steve and Donovan

Recently it seems like my signs arent staying up long, when i say long, I mean not making it through the weekend. For example I put out 86 signs Friday, and Saturday there were 11 signs left. I havent done any deals since the last one(first one).

I was wondering when it comes to direct mail marketing for motivated sellers, what MESSAGE is working for you?

who do you use to provide this service? 
do you have a favorite for leads source?

whats working TODAY to get Motivated Sellers calling You?

Donovan R. · Answer

DM WORKS!  Make sure you list is targeted, and keep up the volume.  I've gotten anywhere from 3-16% response rate.  It's not always great to have a high response rate, a lot of these people are a waste of your time.  It's all about the volume.  Do 1,000 see how many deals you do, then figure out how many you want to do and increase.  Rinse, Wash, Repeat.

Steven Washington · Answer

I dropped 1,500 pieces in the mail today..another 1,500 next week...another...well I think you get the point.

The problem with most investors is their lack in sending ENOUGH direct mail..yes some list work better than others, but the key is to SEND ENOUGH...if your going to go the direct mail route.

Bryan Hancock · Answer

Direct mail works very well if you have a good list and the right message.  This is not easy to find and you can waste a ton of money getting it right.  Yellow letters to a good list still pull very well.  I would look into that.

Adrian Williams · Answer

Ive tried direct mail before and I didn't get to good of results not to say that it's not effective but I wasn't to successful. The best source of leads is definitely referrals , talking to people , putting yourself out there, I mean when I get mail if doesn't say Kansas City Power & Light, Gas, Or A Tmobile on the front. I honestly don't pay much attention to it but I do know other agents who are successful I would think the key is to stand out and make it personal as possible if that makes since!

Goodluck :)

Adrian Williams

Does Direct Mail Work Anymore??

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