How to start a direct mail campaign

Question

Hello every one I'm very new the the real estate investing world. I was wondering how to start a direct mail campaign. I was going to start looking for off market single family in several inland empire areas of southern CA. I think what I'm really looking for is the type of wording I need on the letters. I want good qualified calls. So with the wording in the mailer I was going to just straight out say that I was an investor looking for deals and could make a quick cash offer. If they were looking for full price or looking to go with a realtor not to call me. Is this a good idea or am i just being to straight forward. Any advice on wording with mailers that have worked for you would really help me out. Also if you know of any good articles or blogs about mail campaigns i would really appreciate it thnx for your time.

Tom Bujnowski · Answer

Learn about marketing.  Google Jay Abraham and Dan Kennedy.  It's all about marketing.

Dan Schwartz · Answer

I use www.YellowLetterMail.com. They create campaigns for you w/ simple yellow lined paper that looks like handwriting. It gets the phone ringing like crazy and only costs around $1.00 per letter from this site. The only problem is you really need to weed out these leads, because most of them aren't motivated at all, but there's always some that are! I got an 8% response rate on my last campaign w/ this. Best bet is to market to absentee owners.

Michael is the guy who runs the service. He will let you use the same yellow letter campaign (wording and everything) that he uses himself in his business.