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Forums » Investor Psychology » Deprogramming the Guru Mindset

Deprogramming the Guru Mindset Subscribe to Deprogramming the Guru Mindset

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Virtual Assistant · atlanta, Georgia


[I wrote this rant to a friend of mine some time ago, and it seems that some people here might agree with me...]

Lies They Tell You In Real Estate Seminars

Don't Listen To The Poor People Like many effective lies, this has a grain of truth in it. But in the way a grain of sand may feel larger than it is when it's caught in your shoe, a grain of truth can be made to 'feel' larger than it is in the confines of the sales pitch.

Listening to someone who knows nothing at all about real estate when you're looking for advice on whether or not you should get into real estate is, by all accounts, kind of pointless. This is true. And if you have a circle of friends who only seem to want to keep you at their level and get resentful if you dare to advance beyond your station, you might do well to keep your bright ideas to yourself around them.

HOWEVER. Ever so subtly implied in that sentence is an unspoken conclusion. You should listen to ME, the millionaire. So if your friends balk at you spending thousands of dollars on courses and boot camps, well, what do they know? They're poor, remember?

Don't fall for that trick. Listen to the poor people, the rich people, listen to everyone. Weigh what you know against what you learn and draw your own conclusions.

Work Sucks Real Estate Investing apparently offers a dream life of uncharted bliss, where you don't have to answer to bosses or timeclocks. Spending forty hours a week for a salary is a colossal waste of your time and energy, to hear them say it. You'll never get RICH working a JOB, you moron.

Maybe you won't. And here's a concept--maybe it doesn't matter. Despite what they try to pound into your heads, it is actually possible to work a regular job and enjoy your life. If you're working towards your dreams and goals, why should you care how you make your money while you're doing it? There's also a concept that they kind of avoid mentioning--that there are other ways to make money beyond salaried employment and real estate. It's not an either/or proposition.

College Degrees Aren't Worth Anything Many people wind up getting a degree in one discipline and wind up making their living through a different one. This is presented as some kind of punchline to a bad joke instead of evidence that human beings have this funny habit of changing their minds and adapting to circumstances instead of plotting rigid irreversible courses with their lives. Learning how to think, how to present ideas and how to research are never wasted lessons. You may not remember much from Physics class, but how on earth would you have learned that science wasn't ideal for you without actually learning something about it first? And for that matter, how are you supposed to learn new information without a grounded base of knowledge to build on? Knowledge is not always called upon consciously--you don't have to remember every detail of the day you learned a new word to retain its meaning. College is the one time in your life that you are allowed to submerge yourself in the world of the mind. It is an honor and a privilege and small wonder that people pay so much for it. Complaining that a degree didn't magically get you a job is like complaining that a Faberge egg doesn't have any chocolate in it.

You Must Act Now! This advice messes up more beginning investors than anything. And in a way, it's just collateral damage.

The reason you have to Act Right Away Or Rot Away In Loserville is because if you took the time to think about it, you might wind up not buying their crap. It's good advice to sell you courses, but incredibly crummy advice for, oh, actually investing. It's the reasons investors wind up in over their heads, because they buy houses in the same impulsive blinded rush that they bought the how-to course with. There will always be houses. There will always be people to buy them from and sell them to. Taking the time to make sure you know what you're doing will make you more money in the long run than rushing to make your first Big Ass Check ever will.

(Then again, what do I know? I'm just one of the poor people, right?) :wink:


Real Estate Investor · Ohio


Sheila,

All very true! Good post! Another of my favorite guru lies is that all successful people pay a mentor. They then go on to explain that even as successful as they are, they spend tens of thousands of dollars every year to meet with their mentor! Of course, every guru that says this IS a mentor and is trying to get the newbies in the room to part with their hard earned money.

Mike


Real Estate Investor · Fort Myers, Florida


It all boils down to:

Work as hard as you can. Place your efforts into a market that works.

Spend less money than you make.

If you are investing in real estate because you burn more than you make. There is no cure for that.

Those that can Do
those that cant GURU

Most people are looking for a financial fix. Till they realize that they must fix themselves, it is the same cycle.

In business there are 3 types:

Lemmings
Looters
Business People

My all time fav with the GURU's

Stop listening to the "dream stealers", ( what that really means, if you listen to them, his/her dream will be stolen, the dream of course is getting your money )that is your friends and family. You should listen to the slick talking salesman with a credit card machine at the back of the room. He has your best interests at heart. :)


· Renton, Washington


Sheila, I agree with most points you make, but in my personal experience I've never seen a "guru" put down formal education. I've only been exposed to Rich Dad/Noveu Riche companies and both pretty much put it like this:

Formal past-high-school education is good and if you have an option to get at least a 4 year - do it. However, it is not a requirement to achieving wealth and getting it doesn't necessarily move you any closer to financial freedom.


Real Estate Investor · New Berlin, Wisconsin


WOW, it looks like you got burned and burned BAD!

I agree with a lot you mention, but I don't think that you are given a fair shake to the trainers that are truly looking to better your life. Now I will say that there are a lot of "gurus" out there that has the mindset of sell, sell, sell... I should know I have invested in many of them, and that is why I started my own training business. (Now I am NOT trying to solicit, just trying to make a point.)

I have spent a lot more than what I care to realize on real estate training, and I have found some trainers gave good sound training, while most were in the market to sell, and then to sell the next level of training, yet never really giving anyone any real information. My training is different, again not trying to sell you anything, just trying to say that "pigeon-holing" all real estate gurus is not fair.

I will tell you that RE investing is hard work, it sure is, and you might work more than 40 hours at it, for a few years, until your passive income exceeds your expenses. But if it is something you enjoy, the hours will pass by like minutes. If you hate RE investing, then it is a JOB as well.

Essentially, do what you love, and you will make money at it.

I just wanted to raise my hand on this thread, as I don't want to have a stereotyping of all RE trainers as BAD people.

Thanks for listening.

Michael Suess
The REI Training Warehouse, LLC


Real Estate Investor · Ohio


Those that can Do
those that cant GURU

YEP! That says it all!

Mike


Real Estate Consultant · yucaipa, California


Oh so true! There are more get rich quick Guru's today, then when I went to all those boot camps $$$. Some of the old guys have just hired a new face to sell the same old stuff. For me, I was fortunate to find a Mentor who taught me alot for free I might add. He was an estate Attorney/RE Investor who specialized in lease options. I encouraged him to start his own newsletter(before the web) which he did for a while. $20.00 for a year membership. He passed away a few years back. Sorry to see him go. He was a great teacher. One more thing about Guru's. Go to this site if you don't already know about it. John T. Reed.com Great Post!
Matt Mathews
Mathews Associates LLC
Real Estate Investment Services. Agent/Investor


Real Estate Investor · Austin, Texas


Seems like a lot of people at first just "get into" real estate because I think many (falsely) beleive that you will get fabulously wealthy in a short period of time. In most cases this just isn't true. Many of the individuals that I know who are financially successful in this business almost without exception went through a lot of trial and error and hard times before they really got their business up to speed and ran it like a system.

I agree with an earlier post that college education does not guarantee a successful financial future. I went to college, and I can say I learned A LOT more about finances, business, and economics from the 100+ books I have read at Barnes and Noble. It was also a much more affordable approach to getting educated as well.

I also think you have to enjoy what you are doing and be excited about doing real estate deals and everything that goes along with it or it's probably going to be a pain in the neck for you if you're not. Also, another thing that no school or person can teach you is to have a very strong belief in yourself and your abilities to overcome challenges. Desire and drive I guess you could say. That isn't something that is taught in school, but is really a huge part of acheiving huge goals in life. I have a friend who went and got his MBA and is set to inherit about $500,000 soon. He is lazy as can be though with no ambition. Despite his credentials and even cash reserves, I would bet that money will dissapear very quickly. He has no ambition to create something more, because he has no motivation and that is probably why he will do nothing extraordinary in the business world no matter how much money someone gives him.


Inspector · Alsip, Illinois


Great post! I almost bought into the "every successful investor has a mentor" bit too. After you get all excited during the 2 days of free "training," stars are shining in your eyes, and you really start to feel like maybe you really can do it after all, they lead all the "serious" people into the back room and proceed to tell you what a privelage it would be to spend..wait for it...$15000 on a "mentorship" that basically boils down to their email address and MAYBE their cell phone number if you're lucky. And you get to thinking to yourself, "maybe if I had that $15000 to begin with, I wouldn't be here at your free training." And you feel that sinking feeling in your stomach that if this guy is telling the truth, I'm gonna miss this boat after all. Thank goodness for the real trainers that actually do care about your success (though they charge too,) and a pox on the snake oil salesmen, killers of dreams in this, the most exciting path to financiall freedom ever.


BiggerPockets Founder · Denver, Colorado


As anyone who spends some time here on BiggerPockets knows, I have issues with the "guru" mentality.

I'm truly trying to understand why people feel the need to "work with" (usually means get taken by) these Gurus (almost all are self-anointed, BTW). Here's what I've come up with so far:

- The need to feel included - people love to feel like they are in with the "in-crowd" I think people want to be able to say that they "studied with so and so". While that may make you feel good, typically it just means that you spent a lot of money for the right to make someone else rich.
- Lack of knowledge - many people just don't know that there are other venues available to learn real estate & investing than these guys.
- Salesmanship - these guys are marketers by profession. They make money by selling you and then upselling you and so on. They are REALLY good at it. Its not hard to get sold when the guy selling is great at what he does.
- Crowd Hype - "This offer will only last for a few more minutes" - ever heard that one? Techniques like making you feel pressured to make a decision will often make people make the wrong decision. When there is a huge crowd around someone and everyone else is buying, it makes you wonder why you're not doing it.

I'm not disparaging all of the gurus. Actually, I think there are several who are incredible teachers. That said, the title of this thread nails it. We need to work to deprogram the guru mindset.

There are great ways to gain an education in the world of real estate without blowing the bank. They include BiggerPockets.com (Free of course! You could spend hundreds of hours reading the site and still not get through it all), the library (free again), the bookstore (there are tons of great books that'll get you as far as many courses out there costing thousands), mentors (many people will mentor you for free - you just need to give them your time and energy), other real estate blogs, etc.

So . . . what do you think? Did I get close on reasons why people get sucked in?

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
Telephone: 877-831-4704
Website: http://www.biggerpockets.com
Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Real Estate Investor · Tampa Bay, Florida


You guys are right that Guru's are expert marketers. The main ones I have came across came straight from the Dan Kennedy school of marketing.

They utilize ALL psychological hot buttons and any maneuvers (including scarcity mentioned above) they can to call you to action. Most have trained in NLP, and are well read in the art of persuasion.

People love to buy things that they want, they just have a problem with being sold. So I can understand why some folks don't appreciate the Guru stuff out there.

I just see it for what it is, another advertisement. I will opt in with a throw away email address, and watch in wonder as they pull out every stop to try and sell their list the new product or service. It's quite entertaining in my opinion.

That being said, I have learned new things that I applied in my business, just from the free stuff some Guru's give away.


Real Estate Investor · ten mile, Tennessee


In order to deprogramme the guru mindset all you need to do is programme in the responsibility mindset.

Personally I think it all began with the "recognition" of the "pysicology" being legimate. This led to the government (and courts) letting people off easy because "its not their fault".

This has led people to the mindset that "its not my responsibility, I have a disability, and because of my disability society owes me".

Now dont get me wrong as there are true disabilities, but most of what the government has classified as disabilities are nothing more than bad choices that if you were forced to take responsibility for we would find those decisions almost dissappear.

This nonresponsible/disability midset has led to those that are able to be taken advantage of the mentality now of "why sould I work so hard when there is easy money availble just for the taking?"

Deprogramme the guru mindset by teaching RESPONSIBILITY for all actions and reactions and reactions.


Real Estate Investor · Ohio


I agree 100% that we need personal responsibility in this country! That would not only help 'deprogramme the guru mindset', but also solve most of our other problems.

One more thing that we need in the US is COMMON SENSE! I don't know what happened to common sense, but IT IS ALL BUT GONE! People have become SO GULLIBLE that they are easily taken by anyone who claims to have the secret to success without work. It's gotten so ridiculous that there are radio commercials in our area claiming that a work-at-home scheme will make money while you're sleeping even if you don't know anything about the business.

People seem incapable of thinking for themselves anymore. They watch Dr. Phil or listen to Dr. Laura to hear common sense answers to their problems. They pay big money to listen to the latest motivational guru hoping to be inspired. They pay big money to gurus who say ABSOLUTELY NOTHING MORE than "I've got a SECRET". It's RIDICULOUS!

WAKE UP AMERICA!

Mike


Real Estate Investor · Fort Myers, Florida


Mike,

The worse the economy gets, the more people need something to believe in. Go back and look at the Charlatans and Alchemy. You see all the same promise. All the same types of people.

http://en.wikipedia.org/wiki/Charlatan

A charlatan (also called swindler or mountebank) is a person practicing quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretence or deception.

http://en.wikipedia.org/wiki/Alchemy

The best-known goals of the alchemists were the transmutation of common metals into gold (called chrysopoeia) or silver (less well known is plant alchemy, or "spagyric"); the creation of a "panacea", or the elixir of life, a remedy that supposedly would cure all diseases and prolong life indefinitely; and the discovery of a universal solvent.[4] Although these were not the only uses for the discipline, they were the ones most documented and well known

No matter how much people think that things change, they all stay the same........

We have one here in Fort Myers he is a success coach and motivational speaker now. He tried to be a Real Estate guy, a bunch of cease and desists from the State of FLorida, he is now an MLM guy. Lots of jibber jabber about the secret and such. IF HE IS SO RICH, why is his house in foreclosure...........


there will always be lemmings, with that fact, there will always be looters. Save all you can. Most tend to hate the ones who try and shed some light for them.

A guy from this site recently asked me, You are pretty negative, huh?

I am actually quite the optimist for business done within the rules of business. This gentleman was being shopped deals via the web that everyone here in town have already passed. When I told him, "If you gave me that project, I would quit claim it to someone I do not like" he was flabbergasted. I hope he listened.


Residential Real Estate Agent · Seattle, Washington


Originally posted by Matt Mathews
Oh so true! There are more get rich quick Guru's today, then when I went to all those boot camps $$$. Some of the old guys have just hired a new face to sell the same old stuff. For me, I was fortunate to find a Mentor who taught me alot for free I might add. He was an estate Attorney/RE Investor who specialized in lease options. I encouraged him to start his own newsletter(before the web) which he did for a while. $20.00 for a year membership. He passed away a few years back. Sorry to see him go. He was a great teacher. One more thing about Guru's. Go to this site if you don't already know about it. John T. Reed.com Great Post!
Matt Mathews
Mathews Associates LLC
Real Estate Investment Services. Agent/Investor


John T. Reed has some good info, but don't take everything he says too seriously. He has some very close-minded ideas. To get an idea of what I mean, take a look at the review he does of David Lindahl.

Real Estate Investor


His comments about Lindahl crack me up. So, all of us landlords are suppose to be in the trenches, chatting it up with our tenants? Screw that!

I'll let my PMs manage the tenants, while I concentrate on building the business.


Residential Real Estate Broker · Durham, North Carolina


Jeff, I gave you a vote just for using the word "mountebank" :)

Have a nice weekend everyone!


Real Estate Investor · Studio City, California


If you ask most rich people how they became rich, the answer is rarely the pursue of money. Most of them just love what they do.
That's where those guru fail morally and that where they succeed financially. They tell people who hate what they do and feel unappreciated that to become rich you have to get into real estate because most people who made it big, made it in real estate. Well, if you don't like dealing with real estate, you'll never make it because money is never a good motivation by itself and you'll never make money doing something you don't like.

Those gurus do teach you some good technics (Some of them anyway) but in the end of the day, all those double closing, double dipping, "subject to" with option to buy after my grandmother dies are great technics and they work... for certain people. If you are not the type, I'd say find your niche.

As for college education, latest studies actually show that young people for the most part are better off with vocational schools.

E.Z.


Real Estate Investor · Indiana, Indiana


Originally posted by Eddie Ziv
If you ask most rich people how they became rich, the answer is rarely the pursue of money. Most of them just love what they do.

Sort of - but honestly, I don't know one person of first generation wealth that didn't have a goal in mind at the beginning. I used to think my dad got into real estate just out of love of it and didn't really have that end goal in mind until I heard him speaking at a real estate club that had asked him there and he said he managed his first few properties as if he was managing 200. I never really knew he was a goal setter like that until that point.

I have only paid for one "guru's" training and it was the Las Vegas hypnotist Marshall Sylver and I knew exactly what I was buying. There are a few key reasons why. I was amazed at the way he could tell a room he was going to sell them something...and then did it. I wanted to learn that skill. Plus I wanted to identify when a pro was trying to sell me something subconsciously. Finally, when he did his hypnosis show a drop dead gorgeous woman fell into my lap and then ended up putting her arms around my neck during the show. I knew at that point I had to learn what this voodoo was all about. Make no mistake - Marshall gives some of the worst investing advice I've ever heard. However, he gives some of the best sales advice I've ever heard in my life. But, it's like learning kung fu. Use your kung fu for good, not evil.

Tim


Real Estate Investor · Fort Myers, Florida


Listen to this

http://antigururadio.com/laksdruwqt423ngv384nqwr0e9


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