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Real Estate Investor · California


I've put together a site that I'm planning on using for wholesaling while getting together some capital to pursue my long term investment strategy of Buy & Hold landlording.

The site is: www.solanowholesale.com... It's currently done, but since I've finished I found a few things that I need to fix or a few things that I wish I incorporated (ie I plan on adding search options for rental properties .. if I plan on using this site for later rentals that I'm looking to get ). On the site is an option for user submit properties (which I am pondering using to target FSBO markets, or other people who are wholesaling, so they have a venue to make an easy well developed professional page by just inputting a few pre-defined fields and adding their own pictures, which is a free service for non featured properties).

The original intent for the site was to have a professional front end for gathering a buyers list, but then my imagination went out of control (again) and I've expanded it to what you see now.

Critiques please :o)


· Dallas, Texas


Hi Ben,

I think the site looks great! You're off to a great start...as far as the aesthetics go, you really have an attractive and inviting "look" going for the site.

If it were my site, a few things I would do to improve the functionality, as far as improving conversion and sign-ups, would be to move the "sign-up" box from the bottom right-hand corner, to the top, "above the fold," (which is the top of the page that people first see without having to scroll down). Also the "Submit Property" is a great idea, as I really think people would find value in the fact that you provide a "one-stop shop" so to speak, for them to not only list their property, but make it look great as well. The only thing is, maybe saying, "Submit Property" is self explanatory to some people, but I for one didn't quite know what you meant at first..maybe saying something like, "Make your property look stunning! List it here!" would be good? I know that's a lot to fit on a button, LOL, but you get the idea.

All in all, I really think you've done a fantastic job:)


Real Estate Investor · North Carolina


Hire an English major or, better yet, a professional copywriter, to write the copy on your site.

Look at it this way: if you were recruiting someone to work for you, and their resume had mispellings, bad grammar, incorrect syntax, run-on sentences, and so forth -- would you be confident enough of their other abilities to hire them?

JMHO.


Real Estate Investor · California


Hey Mark,

Thank you.. I have a list of grammar errors, and misspellings that need to be fixed. I am not looking for a copywriter, as that would negate positive SEO for "originality" content while the site gets crawled by search engines.

Thanks for the input



looking at your site you've crossed the line of acting as a real estate agent. especially since you use the term agent to identify yourself on the site. I may be wrong and will certainly be pounded on if i have made such a horrible error in my though process. but is worth a double check.


Real Estate Investor


Ben,

The site is nice. I would put a huge opt-in box below the submit your property button. Also, give them some sort of a free report on how to evaluate deals or something helpful for signing up.

Also, if it were my site I would lock features of the site till after they enter their info or redirect them after that. With having all of the functionality without subscribing a lot of people will just look through the site and leave.

Just a thought.


Real Estate Investor · California


Originally posted by MBCrosby
looking at your site you've crossed the line of acting as a real estate agent. especially since you use the term agent to identify yourself on the site. I may be wrong and will certainly be pounded on if i have made such a horrible error in my though process. but is worth a double check.

You know, for some reason I over looked that thought process. This is exactly why I posted it, because I get other views. I think you're dead on with not using the term as listing agents. I'll have to think of another term. Property ****** Hummm.. damn.. hard to think of another verbiage for that. But very very good point.

Dan,

You know, for the submit service you do have to register. Which acts as a opt-in. I've considered doing some free thing to entice sign up, but really I wouldn't go down that route until I fully monotized the site (I'm quite verse in SEO and have some friends that are big in the online marketing arena that push much north of 100M impressions / month). I just don't want the click bank feel to the site, so I opted to NOT do that (yet). I also wouldn't do it until I had an auto responder setup.


Real Estate Investor · Milwaukee, Wisconsin


The site looks okay. The text makes no sense.


Developer · Las Cruces, New Mexico


ben, i think the design you selected is great and now you should place all your focus on the content and how visitors will navigate your site.

to expand on jeffrey's comment, it's not immediately obvious what your company does. it wasn't until i got to the footer that i had a better understanding. but even the "about" page is not clear and concise and not talking on a fifth grade level "that utilize Contract Wholesaling to financially build our growing Real Estate portfolio which contains Buy and Hold properties for the use of Rentals throughout the country" and that is just the second part of a very long sentence. and as an opener, your "about" page is about you, and it should never be about you, it should be about your market. seth godin recently released a blog article about the "about" page, here's the link:

http://sethgodin.typepad.com/seths_blog/2010/09/five-rules-for-your-about-page.html

i based my about page on seth's article. you can click on the link on my sig to see what i ended up with. content is king, and design is the chariot, but with poor content, the design doesn't matter much.

based on your comment that the site is originally there to gather a buyer's list, i would make that a major focus on your home page and "about" page and downplay the renters, sellers, by just keeping that in the menu. in fact, if you are directing renters and sellers to your website via craigslist, letters, etc, why not just move the sellers/renters links off the home page, since your marketing for this secondary market is directing them to an internal page.

in your latest news section on some pages you mix listings with news articles (not good) but when you click on a news article, the sidebar widget separates between latest news and latest listings (good).

skipping back to the sellers/renters/buyers pages, there is no call to action in the body. drop in a contact form and rather than telling them to come back and visit your site (they probably won't) ask them for their name, email, and what they're looking for. that way you start building your renters/sellers list and start email campaigns to them when you're ready. on the sellers page, you've got a graphic at the bottom with a big arrow pointing to something that does not direct them to "tell us about your situation."

were it my site, i would replace the member login on the top right, just leave it in the header. instead place a subscribe that will capture their name and email so you can bombard them daily with email solicitations (jk, don't do it daily!) then below the sbuscribe, i would do some sort of call to action to your primary market, investors and ask them to sign up, but just leave the login form on the header.

last, i would have to bring up mark's comment that you dismissed, and phrase it differently. my wife is a professional writer and she has two or three people (let's call them editors) she sends her stuff to before she posts. she does this because she has a great writing voice/style, but sometimes overlooks grammar. the magazine she writes for has an editor that looks through all the articles submitted, and they always make her look even better, but her writing style still comes through. so that long story to say, don't hire a copyrighter, find an editor. it could be a friend/relative you don't have to hire, or hire a professional editor. right now the quality of the king doesn't match his ride.

and after dumping on you (sorry), i want to circle back and say that the site is very much going in the right direction and looks good. it's always that last 10% that separates the great from the good (that's also another seth post that has taught me to go the extra mile).


Real Estate Investor · California


Ruben,

I plan on having some people read it over (people who are content aware and handle content for some sizable companies). Tomorrow I'm going to start pinging them.

Thanks for the suggestions on portions for the sellers and renters. I've fixed the issue you speak of (blog + listings mixed). You actually caught it while I was in the middle of meddling with some code that caused it.

Really I added the buyers / sellers / renters pages as crawl-able content for key words. Plus, they are easy to add some pictures to and make pretty.

I'll read the posting about the about pages you have provided, and restructure to add the best content and word it more in laymen terms.

I've considered dropped the Listing Agents, and the Submit Property features.. UNTIL I get more investors, and then add them BACK on as "features". The ability will be there, i'll just hide it for the time being until it's ready.

I'm also considering adding a check box for "Rental" so that I can make rental properties easily searchable. But again, I am going to try and not mesh my sites, as the site that I want to use for my rentals will probably be associated with my business name, and not a DBA to target my micro market.

As for content, I plan on using multiple streams of auto-blogging for "news" and also original content. Auto blogged content, would land on some or all text from the originating site (depending on agreements with the sites), but will always credit the original author, direct link to post, and originating sites home page link.

These sources will target micro, regional, state and national RE markets, along with sources from sites based on tracking of mortgage rates, treasuries and bonds.

I've successfully started and sold 2 (very small) online "stores". I say very small, because I sold them in their infancies (1 - 2 years) once I built customer relations up. I'm also hungry.. I want a better life for me, and my family and love to learn new stuff (I'm nearly self learned in everything I do, including what I do for a living as a Sr. Linux / VMware Systems Admin for a 2B Company).. So I have the drive.. It's just the direction and the course I need to make sure I adhere to.

On that note.. traffic to the site will not be a problem.. as I'd be able to easily run campaigns and get content flooded over :o), gotta love friends in online marketing.

But again, I talk about wholesaling not for something that I actuallly have time for, but something that I want to utilize to get capital to purchase properties. If I end up purchasing properties and start raising capital that way, then I'll spend my time on that, and probably scrap the current wholesale site, and build around my LLC. So I'm not trying to sink TOO much time into it, although I've invested lots of time already (having a 3 year old cuts my online time drastically, as I don't want him to see me play on the computer all day (after a full days work).

Sheesh.. now I dumped on everyone else.


Real Estate Broker · California


I personally think the site looks great! Did you build it yourself? I think how you will market it will play a huge role in getting people to sign up and promote their wholesale deals.

I do have to agree with MBCrosby about the "Agent" part. As a suggestion to an alternate term, maybe "Assignee"/"Assignor", "Wholesaler" , or "Property Owner". I don't think being forward would frighten any potential handymen, other wholesalers, buyers, or investors.. however I am unsure if this is who you are trying to market to.

Anyways, best of luck with it!



Nice, clean site - good job on the layout! I especially like sites with a nice, clean interface and not too many things going on. Thanks for sharing!




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