First Direct Mail Campaign - Keep Me Accountable!
I am starting my first direct mail campaign and figured I would post my plans and how things are going as time passes to help keep me accountable. Give me your thoughts, questions, and suggestions!
The Plan:
- Mail 1000 pieces per month (250 per week)
- Mail each contact once per month for at least 6 months
- Switch up between letters and postcards, do some split testing (no specifics here yet)
The List:
- 500 absentee owners
- 250 "poor condition" properties (properties listed as "poor" or "very poor" condition on tax appraisal records, built after 1950, deed transfer before 2010, few other filters I can't remember)
- 250 TBD (trying to get list of properties with code violations from the city, open to other suggestions)
What do you think? I will post progress soon. I'm sure I will have plenty of questions as I go along.