More Probate Questions

[Terry Royce]

Ive scanned through and posted many a question on probate marketing and I feel as though answers are very vague...

My main questions are:
-How long is ideal to wait after the estate is posted to mail? instantly? 1 month?
- What are pros and cons of postcards vs. letters
- What types of wording do you use to handle these delicate situations?

Thanks

[Account Closed]

John, you need to send the letter multiple times to the same list because you need to follow up your prospects. I've read that 60-70% of prospects respond after the 6th or the 7th contact. If you're not mailing to the same list 7 times, you're taking a 70% pay-cut (no wonder you're gotten a response of ZERO).

Also, the message on your letter has to be compeling enough for them to call you or contact you. Email me your letter and I can critique and improve it. I've been sending direct mail to motivated sellers and I know response rate is a combination of how good your list is, how good your letter is AND how good are you at follow up.