BiggerPockets

We have added QR Codes to our yellow letters and postcards. Any one else using them?

I was just talking to my son about them, and wondering if anyone ever uses them. They'd be convenient on signs, and you can actually do them with the website url, phone contact or email. I personally think website is best.

I see a lot of them in airports, so probably some demographics use them.

Most people have no idea what they are -- many of the ones that do don't know how to scan them. That said, I use them on my business cards...

Most of my motivated sellers are low income or older, so they would not be very effective for that.

However I could see using them for the buyer side of my deals for sure.

QR codes are effective only when it is applied properly. It can be used as powerful tools for driving new customers to the site and create an opportunity for engaging with the ideal customer. It's rapidly been growing for marketing purpose and big brands are continuing to incorporate QR codes into their marketing as well.

QR codes are great for products and menu items if users need more info. As to being used on signs... i dunno about that. you have to take out your phone, launch an app (assuming you have an app that reads qr code), point and click (w/enough lighting and focus/distance) just to get to your data.

that said, you can use that coupled with a ph# AND website that's easy to remember... most importantly is tracking your leads. w/today's tech, you can easily qualify/quantify the effectiveness of your medium by use of link tracking / web analytics and ph# tracking ... that's the only way you'll truly know which medium is working best for you or at least how effective they are for people getting back to you.

btw, i say menu items (i.e., restaurants - if ppl want to know nutritional data, origin, price, reviews, etc.) or products (i.e., similar to restaurants if you're at a grocery/food place OR for mfr data, reviews, coupons, rebates, price check, etc.)... note that above mentioned uses are typically where you're not in a car or getting a single letter/post card that you're reading (and you have to pull out your phone just to scan the qr code vs. typing in a url or ph# just to call/get more info). if i were to guess, qr code is best used for more data on items OR as a shortcut to some long url link that would save the user time than typing it in.