Direct mail guru websites?
The more I learn the less I know.
As I designed my first batch of postcards (3000 of which will be going in the mail this Friday) I realized I knew very little about the psychology behind getting a consumer to pay attention to my message long enough to get it across.
Can anyone recommend any good blogs/books/websites/online classes/audio books/mentors centered around direct mail? (I googled and found a few, but often those sites are great at SEO - I'm looking for the good info, not the easy to find info)
I realize I could pay someone to do the direct mail stuff for me, but I'm a fan of the teach a man to fish style of thinking. Once I know how to fish, then I'll turn it over to someone else with the knowledge that I can at least hopefully tell if they're fishing for ME or if they're fishing FOR me.
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@Al - here are a few resources that I have found helpful:
The no BS guide to writing a sales letter Dan Kennedy ( title is something like that)
The ultimate marketing strategy Dan Kennedy ( title is something like that)
Outrageous marketing for outrageous results bill geyser or something like that
Duct tape marketing don't know author's names
I'm a big Dan Kennedy fan - yes he up sells in his books, but the content and psychology insights are well worth the cost. If I were you I would Drop 50-60 bucks in used books on Amazon and study the craft of sales copy.
I hope that helps.
AG