Roberta Long

Roberta Keaton- Long President / CEO - Publisher After graduating in 1984 where she was also attending ACCC Mrs. Long moved to attend HBSC in Lawrence, KS. Mrs. Long was lice nsed and has taken may continued education courses throughout her caree r, including website design courses, Toyota University Certification Courses, Atlanta bases Autobytel Ecommerce University courses, Zig Ziegler, and To m Hopkins Sales & Motivation Training to name a few. Adept at combin ing her business acumen with a little Midwest charm, Mrs. Long has paved the way for women to su cceed in the extremely competitive milieu of advertising. Excepti onally hard working, she carved out successes for her company and herself through a combination of jobs and life experiences. What Mrs. Long discovered along the way was her niche for growing businesses, motivating people and the self fulfillment of their successes. She sold her home and moved her family to take on an advertising/marketing position with a publish ing company. Here she would be challenged to grow businesses every day. She sold advertising for magazines and newspapers such as Ea stern Kansas Senior Star, Garnett Review, The Anderson County Review, multiple t abloids and hardbound historical books. After years of listening to former clientele’s pe rsonal interests and experiences Mrs. Long found herself quite adept in knowing what would trigg er responses from buyers in virtually any marketing situation. She honed in on these skills when developing marketing strategies to the businesses she marketing for as well as the consumers those b usinesses were targeting. Mrs. Long was responsible for negotiating, developing, and managing advertising campaigns with mid to large size companies. This involved prospecting, co ntacting new advertisers, developing relationships, negotiation, and generating advertising sales revenue. She also managed existing accounts for up-sell and renewal, as well as a played a sup port role of pre and post sale diligence; including but not limited to: assembling presentations, research, and general contact management, with a strong emphasis on building relatio nships and growing accounts through marketing and sales skills and also the growth path fo r this position involves growing large scale advertiser accounts, business development, and possible man agement opportunities. After years assisting in the growth of hundreds of busine sses, including Olathe Medical Center’s pilot locations, photography studios, grocery stores and Sprint, to building or launching new publications for the publishing companies who employed her, she and her family moved back to the suburbs of Kansas City. Mrs. Long worked for Publishing Giant Trader Publishin g Company where she spent her days marketing for auto dealerships. In 1999 Long decided ta ke a position with a Large Toyota Dealership as Director of Internet Sales and Development . Mrs. Long worked diligently to grow their Ecommerce Sales to reach it’s #1 in the 6 State R egion, status. Under her reign she increased eCommerce profit margins to double the indust ry average, to compete with those of traditional floor sales. With virtually no sales to mor e than 10 Million in annual Ecommerce sales, Mrs. Long’s successes were history making. Roberta Keaton-Long www.ati123.com | www.myusnetwork.com | www.shopkcmetro.com Toll Free: 866.673.5476 Fax: 913.884.8269 | info@ myusnetwork.com In 2002 Mrs. Long opened Marketing Firm Auto Techno logies Inc. After only a year in field it became necessary for Mrs. Long to expand the compan y. In 2004 Auto Technologies not only expanded staff but hit half a million dollars in sa les. Auto Technologies has been pursued by organizations such as E-Women Network and Women’s Presidents Organization, in addition to mul tiple investor groups, interested in acquisition of the company. Internet VT out of Las Vegas have made offers to invest $100,000 to build an Auto Dealer Virtual Training System fea turing Long and her expertise, for a 60% return. Laser LTD has made offers for similar proje cts. Mrs. Long’s expertise and multi-media programs were key elements in launching the new Kia Borrego nationwide and her programs have been the k ey marketing element with multiple corporations both in the US and Canada. Mrs. Long h ad been involved with projects for “Springs Preserve’s’ Earth Day, Fortune 500 Company “Protect ive”, “Kia Corporation”, “Toyota”, “Auto Vendor Inc.”, “Car Chat Inc.”, “Be Back LLC”, Domin ion Enterprises, Dealer Specialties, Great Lakes Meds, Auto Television Network, Georgia Enviro nment Technologies project “Go Green, “Travis Brown Motivational Speaking”, “IDM”, “AMG M arketing”, “Anytime Fitness”, to name a few and Auto Technologies Inc. fuels/fulfills proje cts for many competing marketing companies including, but not limited to Shop KC Metro, Bottom Line LLC, Lakeshore Media” and Walton Group. Planet Hollywood and Hooter’s are among the ECommerce Launches of “Ifuel; Wow Eye Video”. another competing technology company that A uto Technologies ‘fuels”. In 2007 Mrs. Long launched “My U.S. Network”. Havi ng successfully crossed over to multiple industries marketing Mrs. Long wanted to take it on e step further. Mrs. Long had proven these multi-media mediums could be utilized by virtually any industry but wanted to them available to the small business. In order to do that she had to make it affordable. To be affordable she created a “Cooperative. As Publisher of hundreds of Auto dealer mail promotional pieces Long had the experience needed to develop the Cooperativ e Mailed and Email publications as well as the expertise in multi-media marketing. My U.S. Ne twork is expected to go nationwide in 2010 with the launch of My U.S. Network Franchise Sales. Mrs. Long has received recognition for her achievem ents throughout her career including being published in “Who’s Who” Among Business Professiona ls and “Who’s Who” Among Business Professional “Women”. Mrs. Long has donated her time, money, promotional items and expertise to many organizations; including Chambers of Commerce’s, Sc hools, Softball Leagues, Golf Tournaments, and Community Fundraisers as well as o rganized missions, church and tornado victim communities. Mrs. Long and her husband, have two daughters and t wo sons, and reside in Gardner, KS.