
After four successful years driving financial strategy and brand success at P&G Israel - managing budgets and forecasting for category leaders like Fairy, Home Care, FemCare, and Pampers - I made the decision to pivot my focus entirely to my passion: Real Estate Investment and Development. Today, I am the Co-Founder and Head of Strategy at D&I Holdings. We are a real estate investment firm specializing in Fix & Flip projects, New Construction, and Land Development. We currently operate across the United States with a portfolio in North Carolina and Cleveland and are aggressively expanding our footprint in the Atlanta Metro market. My Approach: I bridge the gap between corporate financial rigor and real estate investing. I don't just "buy houses"; I analyze assets. My background at P&G taught me that success lies in the data - managing margins, mitigating risk, and executing with precision. At D&I Holdings, I apply that same institutional discipline to our acquisition buy box and renovation budgets. We focus on: Strategic Acquisitions: Identifying high-potential land and teardowns in exclusive Atlanta pockets (Buckhead, Alpharetta, Sandy Springs). Financial Modeling: Utilizing strict underwriting criteria (Hard Money leverage, 70% Rule) to ensure profitability before ground is broken. Project Efficiency: managing fast closing timelines and streamlining construction workflows without the need for extensive due diligence.
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