BiggerPockets

To be honest, we haven't done the yellow letter yet, but my partner and I are both realtors and are planning to do a campaign very soon. I never thought that it would have any effect. In fact, I expect that it will add some legitimacy to our offers. I think that if a seller was reluctant to to a deal with a professional it would be because they were trying to pull something over on me.

@Antonio Lombardo Just wondering if you have an update regarding your yellow letters and realtor's disclosure...

My Board challenged me on whether or not it was a requirement to disclose on first contact direct mail.

Their final ruling, after a tribunal hearing, was as long as the mail piece was not soliciting for compensation or expectation of agency relationship no disclosure is required on first contact direct mail.

I can see where the Board in Michael's area went there, but that may not be the same ruling everywhere.

I could clearly come down on the other side, as to why are you sending such mailings if it is not in the expectation of compensation in real estate.

The other issue is that disclosure of your agent staus is required even if you have no agency relationship, as in selling your own property that is not listed.

That goes for all signs, letters, any communications with the public, like spam.

I'd rather be safe and not have to fight city hall, why not just disclose at the bottom.....better yet, why not work in your expertise and forget trying to be seen as the "just another investor next door" type?

That's what I'm say'n @J Scott,

As a real estate professional I will show you what is in the market and what comparable homes like yours are selling for. Since my profits are acquired over time I can pay top dollar today for your property. Unlike investors who may be calling you with all kinds of low offers designed to thier situation, as a professional Realtor I can ensure that you'll have a quick and easy transaction that fits your schedule.

Now, I'm no advertising type or hype master, but you get the idea.

Any seller who gets an offer from anyone not intending to live there already knows they are buying to profit.....so what? The question becomes not am I getting screwed, but by how badly, you want to deal with someone with iffy schemes and programs or to someone who shows them and can prove what the market is, pay a fair price and can follow through in a timely, professional manner?

That's kinda strange, if you don't hang your license with another broker, as a broker/agent, if you hold it yourself, an active broker's license, seems everything you do is through you, not sure you can divorce yourself dealing for yourself....even though you don't turn in the deals.....but whatever, you are in Cali....LOL :)

Bill in California it's impossible to have agency with yourself. And I always hire a broker to sell.

Originally posted by Michael Quarles:
The only reason I don't disclose that I'm a California Broker is that I am not for hire and I don't enter agency as a broker ever.

I do disclose on my agreement to purchase as I think it's an ethical issue not doing so although I'm still not required to.

And without a doubt the non agent letter out performs.

I tell all customers to disclose if they have the intent to push a listing if they can't buy. Not doing so seems creepy and wrong.

Michael-- I am currently using your yellow letter campaign. I am an lic.salesperson in nyc. I didn't have a virtual address for the return label and used my brokerage office. Within the letter I was instructed to use ( I thought I should disclose) a p.s. with my lic #. Well today an angry seller physically came into the office to instruct me to take them off of my mailing list. Since they showed my broker the "letter" my broker instructed me that I was breaking DOS rules and company rules since the brokerage info was NOT within the body of the letter AND wanted to know "how " I am buying property "all cash" etc etc. What the hell did I go wrong? Should I have not put my lic# and disclosed? should have NOT listed the return address of my broker down, since I would not be "listing" deals???
Any direction since you are an investor and a brokerage. I now have an LLC and virtual office address for the "investor side" of my RE business and I am an active salesperson. I am trying to be an wholesaler. I have built up my buyer list quickly with no headaches presenting myself w/ my LLC. The sellers have called me a "disgrace" since they now I have a lic. and has my office info. One person googled me and sent me an email via my salesperson email. Any direction you can point me (I know you are busy) will help. Out of all the million post on this topic you are the only one that made sense to me. HELP.
Many Thanks --Give Norma "hello' from me ( she is awesome)