Marketing Spec Homes
I wanted to see how people are marketing their spec homes outside of the MLS and signage. I have been using traditional open houses, brokers opens, newspaper adds, etc. I am just starting to use Twitter, Facebook, Youtube, and blogging. My idea is to provide more of a value add/ informational social media marketing approach. To target buyers I have some interviews scheduled with the local government officials, (small beach town) to talk about the area etc. I was also thinking of doing interviews and some sort of joint marketing with local restaurants, outdoor shops etc. Around 30 percent of the buyers are from Canada so wanted to try to reach them as well. We also do build to suits, about 50 percent of our business, so if people don't like the home they are doing a tour of there are other choices, basic 3 page flyer with features and floor plans. I feel like the social media aspect is important, just don't know how to execute getting the content out there.