BiggerPockets

I know what a squeeze page is but I don't understand how after a potential buyer/seller enters their name and email, the page is directed to another website. Also, I wouldn't mind suggestions as to sites where I can set up a squeeze page. Any and all information on this topic would be helpful. Thanks!

Chris,

You can easily find both free and for sale squeeze page templates. You can even find sites where you can build a squeeze page.

Try searches like "Free squeeze page template" or "squeeze page template" in Google and you'll find a lot of them.

If you want to really get serious then do a search for "WordPress squeeze page template". If you learn WP then you can use it to build and manage your own blog or website.

The seconded part of your question was; do people leave their email address? You they will. So long as you have a compelling offer like a free book or a 7 part course or something.

Building an effective squeeze page takes a lot of studying and work, and after it's done you will need to figure out how to get visitors there as positioning a squeeze page in the engines is very difficult. Search engines are looking for content rich sites and a squeeze page is far from that.

Starting a well planned blog on the other hand which will have a special report or something will also help to build a following and diving traffic to the blog (or any other website) is a major task itself.

Check this blog that's based on a word press platform and you can learn a lot from it.
http://www.incomediary.com/

raz

There are a lot of ways to accomplish your goals but the most cost effective route is to use a wordpress blog.

Then add an auto-responder form on your blog then have a good time.

A blog is the best way to go if you are strapped for cash and would like to make changes on the fly!

Well from my experience, squeeze pages are like landing pages. They are conversion machines - designed to do nothing more but convert visitors into leads.

However, because of this, they lack search engine stickiness and relevance. They should be geared toward conversion only. Traffic comes in the forms of links from bogs, PPC, social marketing and etc.

A good squeeze page is indeed something that requires extensive study and research as Raz has pointed out. But as a base model, here's what most squeeze pages should do:

1. Have a Heading that provokes an emotion.

2. Have some sort of method to collect contact information - my stats show that a box on the middle right hand side of the website is most effective. (All you really need is a Name and Email)

3. Contain text/images and etc that's sole purpose is a call to action. That action should be to submit their name and email. This can be done via a "bribe". You can offer some sort of incentive like a free e-book or etc. You can also offer exclusivity or use time-sensitive ad copy, like "Only last 3 days"

Although cheesy, many big companies still use these methods because, well, they work.

A good squeeze page should see conversion rates from 15%-20%.

That's what the pros are getting. Try aiming for that ratio.

As for creating squeeze pages, the easiest way to is buy them/outsource them. All you need is someone with basic HTML experience and a little MSQL database knowledge to create the webpage and link it up to a database. An easy place to get inexpensive programming/scripting is elance.com

-Tiger

A squeeze page is re-directed using the auto-responder where the name/e-mail form is created. There is a pace that will ask where you want them to be re-directed to after they enter in their name and e-mail. Most sites simply call it the "thank you page". Keep in mind that a squeeze page can already be set-up by your service provider or the web developer after your website has been created. Squeeze pages are simply another link that pops up with the main site so after visitors to your website fills in boxes on the squeeze page, it will re-direct them wherever you want them to go. Sometimes, it's best to just hire these things out since your time is worth a lot! You want to be creative while making it easy to use for people coming to the site.