Business Page
Simple Home Loans Inc.
Lender
5.0 stars
118 Reviews
Markets served
Florida
South Carolina
Texas
Nationwide
Except the following states:
California
About us
Simple Home Loans brings over 60 years of personalized combined mortgage expertise to South Florida’s dynamic real estate market. In the past four years alone, Simple Home Loans has successfully closed over $750 million in loans locally in South, FL. Demonstrating a proven track record of delivering results. With a focus on personalized lending solutions, SHL guides clients through every step of the financing process—whether they are first-time homebuyers, seasoned investors, or homeowners looking to refinance. His deep industry knowledge allows him to secure competitive rates and tailor financing options to meet each client’s unique financial situation. At Simple Home Loans, our mission is to simplify the mortgage experience. As a trusted advisor, we ensure clients make well-informed decisions aligned with their short- and long-term goals. With expertise in both residential and commercial lending, we offers seamless access to the best loan products on the market. Simple Home Loans is committed to building lasting relationships by providing expert advice, top-tier service, and clear communication throughout the entire process..
Specialties
Conventional & Gov.
Refinance (investment)
Conventional Rental Loan
VA Loan
Conventional Loan
Home Equity (primary home)
Refinance (primary home)
USDA Loan
FHA
Hard/Private/Non-QM
Home Equity (investment)
Fix & Flip
DSCR (long-term rental)
DSCR (short-term rental)
Ground Up & Land Dev. Loan
Rehab for Buy & Hold
Balance Sheet Loan
Bridge Loan
Foreign National Loan
Refinance (investment)
Reviews (118)
5.0 stars
118 Reviews
5.0 stars
118 Reviews
0.0 star
0 Reviews
5.0 stars
3 weeks ago
Reviewed by
Glenda Maldonado
He helped me get every document needed in order to proceed with the home buying process. I’m very pleased that we worked together through these important milestone in my life. Thank you Jose
1.0 star
Edited 3 months ago
Reviewed by
Robert Vazquez
NOTE TO OWNER : I find it interesting that months later you decide to post a response regarding your staff employee Javier and his unprofessional conduct. In stating that privacy laws prevent you from further discussing details is simply garbage. You must realize as the owner of the company, Javier represents the "face of your business." His lack of professionalism should be of major concern, especially when you are dealing with timely and important deadlines where the highest level of professionalism is required. His conduct of disrespect and dishonesty, and in further hanging up on customers is troubling and should not be tolerated, even by you...
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There is always "one bad apple in every bunch" and in this company that "bad apple" is Javier. He is quite rude and unprofessional. We had the unpleasant experience of having to deal with his lack of communication, misinformation and attitude issues. Nothing went well with this broker. I highly recommend avoiding this business if looking for a smooth and timely closing. Too much to detail here except to say "he dropped the ball" every step of the way...
5.0 stars
6 months ago
Reviewed by
Adrian Montenegro
Rosy was really kind, and helpful during all the transaction, always hands on to fix any issues, and an amazing person and professional to work with.
5.0 stars
8 months ago
Reviewed by
Jonathan Lisboa
We had a great experience working with Jose. From start to finish, he was extremely responsive, knowledgeable, and supportive throughout the entire process. They took the time to clearly explain each step and were always available to answer questions, which made what can often be a stressful process feel much smoother.
5.0 stars
9 months ago
Reviewed by
David Rodriguez Lagrana
Exceptional attention to detail, fast response with credit, banks, employment checks, communication was flawless short and straight to point so minimal waste of time.
Jose Gutierrez was my broker btw, highly recommend!
5.0 stars
10 months ago
Reviewed by
Evelyn Gomez
Working with Simply Home Loan was a truly great experience. From the beginning, I felt supported and confident knowing I was in professional and capable hands. They were always available to answer my questions, explained everything clearly, and made what can be a stressful process feel easy and manageable. Their honesty, attention to detail, and genuine care made a real difference. I’m very grateful for their help and would absolutely recommend Simply Home Loan to anyone looking for a smooth and trustworthy home loan experience.
5.0 stars
10 months ago
Reviewed by
Joaquina Mejia
Simple Home Loans delivers a professional and efficient experience. My process was seamless, and the terms offered were both clear and competitive. I highly recommend their services for anyone in need of dependable and quality lending solutions.
5.0 stars
11 months ago
Reviewed by
Yordan Palma
I’ve had a great experience working with broker Jose Gutierrez. He is knowledgeable, responsive, and consistently provides clear, honest guidance throughout the entire process. Communication has always been quick and transparent, and every question I had was handled with patience and expertise.
What stood out the most was his professionalism and ability to simplify complex steps, making the whole experience smooth and less stressful.
Highly recommended!
5.0 stars
a year ago
Reviewed by
Natan Munoz
I had a fantastic experience working with Ana throughout the process of buying my home. She provided excellent customer service from start to finish and was always available whenever I had questions, no matter the time or day. Her professionalism, market knowledge, and genuine dedication made the entire experience smooth and stress-free. I truly appreciated her patience, responsiveness, and the way she made me feel supported every step of the way. I couldn’t have asked for a better person to help me with such an important milestone, and I highly recommend her to anyone looking to buy a home.
5.0 stars
a year ago
Reviewed by
Jose Suarez
Wonderful experience securing a mortgage loan with the simple home loans team. Javier , Maggie , and especially Rosy whom I communicated the most with were exceptionally knowledgeable and transparent. Very organized and the attention to detail was unmatched. Looking forward to future business with Simple Home Loans.
5.0 stars
3 weeks ago
Reviewed by
Glenda Maldonado
He helped me get every document needed in order to proceed with the home buying process. I’m very pleased that we worked together through these important milestone in my life. Thank you Jose
1.0 star
Edited 3 months ago
Reviewed by
Robert Vazquez
NOTE TO OWNER : I find it interesting that months later you decide to post a response regarding your staff employee Javier and his unprofessional conduct. In stating that privacy laws prevent you from further discussing details is simply garbage. You must realize as the owner of the company, Javier represents the "face of your business." His lack of professionalism should be of major concern, especially when you are dealing with timely and important deadlines where the highest level of professionalism is required. His conduct of disrespect and dishonesty, and in further hanging up on customers is troubling and should not be tolerated, even by you...
-------------------------------------------------------------------------------------------------------
There is always "one bad apple in every bunch" and in this company that "bad apple" is Javier. He is quite rude and unprofessional. We had the unpleasant experience of having to deal with his lack of communication, misinformation and attitude issues. Nothing went well with this broker. I highly recommend avoiding this business if looking for a smooth and timely closing. Too much to detail here except to say "he dropped the ball" every step of the way...
5.0 stars
6 months ago
Reviewed by
Adrian Montenegro
Rosy was really kind, and helpful during all the transaction, always hands on to fix any issues, and an amazing person and professional to work with.
5.0 stars
8 months ago
Reviewed by
Jonathan Lisboa
We had a great experience working with Jose. From start to finish, he was extremely responsive, knowledgeable, and supportive throughout the entire process. They took the time to clearly explain each step and were always available to answer questions, which made what can often be a stressful process feel much smoother.
5.0 stars
9 months ago
Reviewed by
David Rodriguez Lagrana
Exceptional attention to detail, fast response with credit, banks, employment checks, communication was flawless short and straight to point so minimal waste of time.
Jose Gutierrez was my broker btw, highly recommend!
5.0 stars
10 months ago
Reviewed by
Evelyn Gomez
Working with Simply Home Loan was a truly great experience. From the beginning, I felt supported and confident knowing I was in professional and capable hands. They were always available to answer my questions, explained everything clearly, and made what can be a stressful process feel easy and manageable. Their honesty, attention to detail, and genuine care made a real difference. I’m very grateful for their help and would absolutely recommend Simply Home Loan to anyone looking for a smooth and trustworthy home loan experience.
5.0 stars
10 months ago
Reviewed by
Joaquina Mejia
Simple Home Loans delivers a professional and efficient experience. My process was seamless, and the terms offered were both clear and competitive. I highly recommend their services for anyone in need of dependable and quality lending solutions.
5.0 stars
11 months ago
Reviewed by
Yordan Palma
I’ve had a great experience working with broker Jose Gutierrez. He is knowledgeable, responsive, and consistently provides clear, honest guidance throughout the entire process. Communication has always been quick and transparent, and every question I had was handled with patience and expertise.
What stood out the most was his professionalism and ability to simplify complex steps, making the whole experience smooth and less stressful.
Highly recommended!
5.0 stars
a year ago
Reviewed by
Natan Munoz
I had a fantastic experience working with Ana throughout the process of buying my home. She provided excellent customer service from start to finish and was always available whenever I had questions, no matter the time or day. Her professionalism, market knowledge, and genuine dedication made the entire experience smooth and stress-free. I truly appreciated her patience, responsiveness, and the way she made me feel supported every step of the way. I couldn’t have asked for a better person to help me with such an important milestone, and I highly recommend her to anyone looking to buy a home.
5.0 stars
a year ago
Reviewed by
Jose Suarez
Wonderful experience securing a mortgage loan with the simple home loans team. Javier , Maggie , and especially Rosy whom I communicated the most with were exceptionally knowledgeable and transparent. Very organized and the attention to detail was unmatched. Looking forward to future business with Simple Home Loans.