Realtor · Nashville, TN · Member since 2019 · 144 posts · 22 votes
I am a realtor in the Middle TN/Nashville area. I also own my own investment property though I've just begun I can't get enough. I know this is the life for me. I recently have been trying to find ways to increase my realtor business referrals, however. Having trouble amassing clientele in a competitive market such as Nashville. I have exhausted my sphere of influence, I have written letters, passed out cards, and am active on social media platforms. Those who have worked with me swear by my service and consistently recommend me but it isn't helping things skyrocket the way I'd like. Opportunities, Ideas, referrals? Any advice would go a long way.
Investor · Nashville & Chattanooga, TN · Member since 2015 · 182 posts · 138 votes
6y
Hey Marco - you are right that Nashville is a competitive market. There are plenty of realtors in the area. I've always been a fan of "finding a niche". For example, you could identify a pocket of town you love the most (or one that is closest to your home) and just go all in on that area, versus trying to tap into all areas. Become the best at it, make your presence known, see what top producers are doing in that area and get in front of their opportunities.
Another idea is to find the deal. By becoming a deal finder, you can then get others outside your sphere of influence to come to you, while expanding your sphere. How do you find the deal? Well, there are a few ways: start knocking on doors, give folks in the neighborhood gift cards or referral incentives for sending people your way, keep up the hand writing of letters (those have worked well for me in the past), and talk to local restaurants in the area to post your signage. In addition to finding the deal, figure out how to help people in the area solve problems. That builds trust and trust leads to referrals. Hope that gives some additional ideas to chew on.
Nashville is def competitive. What has happened over the past few years is that everyone has become a realtor.
Thing is most people at this point know someone in their family/friends group that is a realtor so getting "outside" help is really difficult right now.
As Josh said I think picking a niche is a GREAT route to go!
You also have to understand that this takes time! It takes time to build a reputation, clients, etc. You just have to be patient and persistent.