Advertising Tips for Small-Town Property Management

Member since 2022 · 31 posts · 12 votes

Hi all! I run a small property management company in a small town, and I’m looking to refine our advertising strategy. We don’t use Facebook due to past tenant conflicts and the general noise of opinions there. I’d love tips from others in similar markets:

What platforms or methods have worked best for attracting quality tenants in small towns?

Any success with local bulletin boards, Chamber of Commerce listings, or regional rental sites?

How do you balance visibility with privacy when marketing rentals?

Thank you!!

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Drew SygitBusiness Member
Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
11mo
Why would a tenant in a small town NOT use Zillow?
If true, try local rags, church newsletters, signs,etc.
Why are you concerned about "privacy" when trying to rent out a property?
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Scott Nachitilo
Property Manager · OK · Member since 2024 · 98 posts · 74 votes
11mo
I completely understand why you might want to skip Facebook, but the drama isn't worth it in a small town. I have had the best results in my community via hyper-local places. Definitely don't overlook physical bulletin boards at the library, grocery store, or coffee shop; they still surprisingly generate leads here.
And you definitely need to partner with your local Chamber of Commerce, too, for credibility and also to engage locals. I consider regional rental sites (Zillow/Apartments.com, or even local classified ads). You can set a filter based on your area. For privacy, you can set up a company email/phone line, use photos carefully (don't show any personal items), and make your listings focus on the property and not personal information.
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