The Mini Billboard Business Card
What is the Mini- Billboard Business Card? The purpose of this type of business card is to be your miniature billboard so a motivated seller will know that you purchase homes. Unlike most business cards, you are simply getting a message across, not trying to impress the other person with a fancy title or professional design.
In fact, the name of the game for these types of cards is CHEAP!
Most of the time, people will collect your business card from a counter without ever seeing your face or speaking to you. These business cards should not be fancy or professionally done. The following are tips on how to create effective mini-billboard business cards for lead generation:
- Use thick, bright yellow stock
- Print on both sides
- Side 1 is an attention getting tag line, such as ‘We Buy Houses, As-Is, Within 72 Hours. Call xxx-xxxx’. For best success, you will want to have a website they can visit.
- Side 2 would have more detailed information, such as ‘Has your dream home become a nightmare? We understand that bad things happen to good people and are able to provide you with win-win solutions. If you would like to avoid foreclosure, sell your home quickly, and sell it in ‘As-Is’ condition, call xxx-xxxx today and we will be happy to discuss your options!
The simplest way of creating these business cards is to purchase brightly colored stock, print out your message on this stock, and use a paper cutter to cut the cards yourself. You can fit 8-12 cards on a page. Your cost per card will generally run you $.01 - $.02 per card! For $100, you can print out a years’ worth of business cards. If you use professionally printed cards, you will yield the same results while spending hundreds if not thousands of dollars more.
You can put these cards all over town. You can leave them at Convenient Stores, Auto Shops, Hardware Stores, or even your favorite restaurants. If there are any community bulletin boards, such as at grocery stores or churches, you may pin these cards up there.
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