How To Make Your Website Really Stand Out On The Internet?

In regards to making a website really stand out in ranks, it’s really important to drive traffic and get unique visits to it. There’s just not a lot of real estate investors where people are going to be interested in visiting my or somebody else’s website. A lot of the information is the same. It's kind of a sales pitch to seek their property information. So to him, it was really important to reverse engineer how to drive traffic. He used to love going to local real estate meet ups, but he noticed that a friend and he had made, commented about this, how they would go to them, pay money, and then walk outside and talk to each other and catch up about their projects. 

So they’re paying money just to talk to each other. They could have just been getting lunch or something. Quite often, they wanted the energy and the connection from these events but the person speaking up there was covering a topic that wasn’t relevant to them or they were getting upset because there was, say, 10 to 20 minutes of networking allowed and then they’re supposed to sit down and take notes. So they decided it would be much more fun to create events in a local community where people could meet up at an active project, whether that was a flip, whether that was someone renovating a multi-unit property. But some kind of hands-on real estate experience where you could go there, meet other investors, learn from the property, invest on what they were doing. 

They talked to their contractor, and it was going to be free of charge. This was a great way to get really energized. The way that this was promoted and the way that you would sign up for this was all directly through his website. So the perk he would get would be to drive traffic and unique visits to the website. He would build an email list. Then at the event, you get to really network and meet a lot of other investors. There isn’t one person with this long topic that they’re up there in a PowerPoint about. Its investors walking through a house, talking to contractors. Usually, the agents or secondary services that are involved in the project are there. The energy that he’d get from the events was huge. It was quite a lot of fun. So that was probably one of the most fun ways to creatively drive website traffic, plus be able to network more effectively in a market that he is operating in.

Listen to full episode:https://lifebridgecapital.com/2019/10/ws364-creative-strategies-for-higher-visibility-with-tim-gordon/