Marketing Techniques For Dominating Your Market With Seth Greene

Part of growing your brand and business is figuring out the kinds of marketing techniques and strategies you have to implement in order to get the kinds of results you want. In this sense, doing marketing can feel like a magic trick: reframing what you do just enough to have some pizzazz, to dazzle, while concealing how the sausage actually gets made behind the scenes. Seth Greene, the CEO of Market Domination, LLC, is the nation’s foremost authority on growing your business with a podcast. Seth sits down with Brett Swarts to talk about how marketing techniques get deployed in real-time. If you were ever curious about marketing, there’s a lot you can learn from Seth, so don’t miss this conversation.

I started as a College Financial Planner. It was my mission to help make the cost of college a lot more affordable for parents and their kids, so that kids didn’t graduate with a mountain of debt. What happened was, I went to work for a Fortune 500 financial services company, when I got back from getting my securities license and training, my branch manager said, “I’ve got a book where all of your clients are going to be in your entire career.” I said, “It’s amazing. I’m young. I’m going to be rich. I’m going to buy a Ferrari. Give me the book.” He hands me the phone book. It was the Yellow Pages for those of you old enough to remember what that is. He said, “They’re all in there, Tiger. Go get them.”

I didn’t know any better so I listened and I made 300 cold calls a day, every day, interrupting strangers asking for money until I had the good fortune to find and beg my wife for 30 days to let me borrow more than our mortgage to go higher and work and learn from legendary marketing guru, Dan Kennedy. Doing what I learned from Dan, it took me from the 6,700th ranked last place advisor at that Fortune 500 company to the top 30 nationwide in two years. That growth is unheard of in financial services. It got me written about in several trade journals and books.

My phone started ringing with advisors who said, “How do I do what you did?” I said, “Dan, what do I do?” He said, “Start a marketing company and do it for them.” That was years ago. We started MarketDominationLLC.com. It started out as me and one advisor I was willing to let test out what I had created, it worked for him. We branched out and we have a fabulous group of about 33 team members all over the planet. We’ve served thousands of clients and we’ve since branched out from originally starting out in financial services to encompass about 63 different industries. That is the short version of how I got here.

Check out our full episode Link below.

https://savetax.capitalgainstaxsolutions.com/capitalgainstaxsolutionspodcast