Telling distressed homeowners they can stop annoying collection calls

Marketing to distressed homeowners is a process. The reality is, many homeowners do not want to part with their most prized possession – their home. At least not yet. At least not with one marketing piece.

In earlier posts, I wrote about calls to action, which is what you want the homeowner to do NEXT. “Pick up the phone to schedule a personal consultation” is one obvious  call to action, but let’s face it – many of these defaulting homeowners are gun shy and may not immediately warm up to a stranger.

Try experimenting with different calls to action. For example, one call to action might be, “Call me” or “Visit my website” for a free report on “how to stop annoying collection calls using the Fair Debt Collections Reporting Act.”

If there is a hardship, these homeowners are likely getting hounded by bill collectors. Many that would otherwise not pick up the phone to short sale their home, would reach out to you to learn how to stop annoying collection calls. You are adding something of value – they can have a peaceful evening without interruptions. This call to action – reduce the calls from bill collectors – is a much lower risk than “let me sell your house.”

Once they make contact with you, in this case to learn how to stop the nonstop collection calls without unplugging the phone, you have the opportunity to nurture the lead along towards a completed transaction. Remember, before you can sell their home, they have to first agree to work with you. In order for them to agree to work with you, you must first have a dialogue. Make it easy for them to enter into this dialog… don’t ask for too much at first. Take baby steps.

Just ask yourself what you would do if you were in a bind and were about to lose your home… what would be the easiest call to action?

1) Call for a private and confidential consultation;
2) Call me to sell your home;
3) Call or e-mail for your free report on how to stop harassing collection calls.

Hands down, I pick number 3. Do you agree?

Now, once they respond, you have their attention, and the opportunity to build trust and rapport.