Short Sale Leads To Get Get A Higher ROI

Short Sale Leads With A Higher Return on Investment

A google search for "short sale leads" churns up 34,100,000, results. Given so many vendors inundating agents with offers of short sale leads, it can be daunting to find the best data that yield the highest return on your real estate marketing dollars. 
One question to ask a short sale leads provider is how many REALTORS get the same information? There is little value to short sale leads that are being contacted by 50 other agents. Among the myriad sources of short sale leads, a common denominator is most obtain their data through public records initiated once the lender begins the intent to foreclose on the property. Depending on your locale, this instrument is the Notice of Default or Lis Pendens. Being public record information, these short sale leads are widely available to anyone that seeks it, and the competition is fierce. When the homeowner opens their mailbox, they are flooded with offers to stave foreclosure and they can't make sense of it all. 

Short Sale Leads that provide an earlier edge.

Our earlier short sale leads are populated from the credit reporting agencies and is not yet public record. This tranlates to reduced competition and a higher return on investment. When a homeowner has fallen behind on their mortgage, the bank will notify the credit bureaus and the borrower's credit report is blemished with a notation that they have failed to make their home payment. Through a "soft" credit inquiry, we are able to capture this information, oftentimes months before the NOD is served. 

Filter Short Sale Leads to take a sniper's approach. 

You can select distressed homeowners by county, city, zip code, or radius around a zip code and the homeowenr's worst current status on open trades - whether 30, 60 90, or 120+ days late on their mortgage. Refine your search for short sale leads by the aggregate mortgage balance, percentage of equity, number of mortgage liens and other precise filters available through our tri merge, pre screened consumer credit database. 

Marketing to Short Sale Leads

At Homestead Data, we are more than list brokers. More than providing a list of short sale leads and letting you run wtih it, we will show you sample mail pieces and scripts that have worked well for other agents and help you develop a campaign that gets your message of hope and solutions out to distressed homeowners and convert short sale leads into more consummated real estate deals. 
To bounce some ideas around, call a short sale leads consultant at 1-866-490-3459, or for quick counts, marketing ideas and to download a sample, visit preforeclosuredata.net.