HARP 2.0 Leads to Identify Refinance Prospects

HARP 2.0 Leads that Help Brokers and Lenders Identify the Most Promising Refinance Prospects

As providers of prescreen consumer credit data, we have been fielding a lot of requests for that capitalize on the expanded eligibility requirements that went into effect on March 17. The HARP 2.0 initiative was introduced to open the floodgates to underwater homeowners eager to refinance but previously unable to do so because of the LTV requirements of yesteryear's program. 
Our  save mortgage professionals a lot of marketing expense by identifying the most qualified prospects that are eligible for refinance under the new guidelines. According to Moody's Analytics, 1.6 million homeowners will be refinanced under HARP 2.0 by the end of 20013, saving an average of $250 per month on payments. You can capture a larger share of these homeowners by using precise credit and mortgage attributes available through our tri-bureau platform. 
When building a list of HARP 2.0 leads, it's important to apply specific data filters and eligibility requirements. Mass marketing will only lead to wasted marketing cost, reduced productivity at the point of sale as well as the back office, and frustrate fatigued homeowners that have been told time and time again by lenders that they don't qualify for government programs. Our HARP 2.0 leads allow brokers and lenders to lazer in on those homeowners that are prescreened for eligibility. 

When identifying HARP 2.0 leads, we will drill down on the following criteria: 

- Loans with Fannie and Freddie as investors
- Origination dates before June 1, 2009
- Minimum FICO score of 640 or higher
- Loans within conforming limits (no jumbos)
- No delinquent mortgage payments in the past 12 months
- Single lien data (no junior liens) 
This list of filters are not exhaustive. You can also filter data by lender and other attributes to put your message in front of your most qualified refinance prospects. For fast counts and expert consultation, contact a HARP 2.0 Leads Specialist at 866-490-3459.