We are Innovators

An ancient military principle holds that the size of your assets plays no direct role on the probability of success.

This is why an unbent bow has no power, but only has power when its assets - its string, bow, and arrow - are drawn into the proper formation.

You can create great power by simply coordinating around you what has not been previously coordinated. 

The realtor's client base is an enormous asset which is currently being viewed only from a one dimensional angle by the realtor & the traditional mortgage industry.

Instead, Alera Express opens the game up for the realtors to PARTICIPATE and be INVOLVED like never before.

AND THEY NOW RECEIVE COMMISSIONS ON THE LOAN REVENUE. THINK IN A RANGE OF 25 -30% !

 Now, realtor, client base and mortgage pro are all partners together in a linked business plan.

The sum of the parts is vastly more valuable than before. To all concerned.

This is what is driving the success of Alera Express.

 Remember how Dell broke the mold and went consumer direct?  NetFlix bypassed video rental stores & Avon innovated through independent sales agents? Innovators, all of them.

 This stratagem plays on that the market...competitors, suppliers, customers...tends to fixate on one path to the consumer.  The older the industry, the more this fixation is particularly strong, which creates an opportunity for the acute strategist.

When you know what your competitors expect. surprise them by giving them what they do not.  As yourself 3 questions:

1   What does my market assume is the right path?

2   Given this, what unorthodox path would they not copy quickly?

3   What would happen if I took this path? 

In Alera Express we have exploited this opportunity.  We are changing the established path.  We are INNOVATORS!