Are you afraid of the shadows?

     Over the last few years, much has been written about the "shadow inventory"- are you afraid?   I can't say that I'm afraid of them, but as with the Bboogeyman that could've lived under my bed, a little bit of keen awareness and vigilance should help.  Let's go through our boogeyman vs. shadow inventory checklist:

Is it scary? Boogeyman no, Shadow inventory possibly

Can we educate ourselves about it? Boogeyman yes, Shadow inventory yes

Can we do something about it? Boogeyman yes, Shadow inventory yes

Different problems- but similar solution. We can analyze our test results put our Shadow Inventory Plan of Action together. If tests show that it exists, we can continue to study the market conditions versus burying our heads in the sand (or pillow) and pretending it doesn't exist- and we can make sure we position both ourselves and our business plans to take advantage of it's existence while others miss out.

So are you afraid of The Boogeyman...err...shadow inventory? If so, be sure and prepare yourself- 'cause my dad can't help everybody.