Real Estate Agent Personal Branding Part 11

This is part eleven of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!

A Moment of Transformation

Last night’s American Idol featured some stellar performances. Several of the contestants found their brand signal. Their voices and their performances were authentic –matching their talent and their innate artistic style. When you hear it you know it. The judges referred to it as having a “moment”.

In sports, the term most often associated with this is “being in the zone”. It is a time when what seemed unattainable manifests. It is a time when everything clicks. It is when a real estate deal falls into place and all parties are aligned. It is when you are in the flow of life.

On Adam Lambert’s performance, Simon remarked,” tonight you have become a star”. His performance moved Smokey Robinson, this week’s mentor and songwriter (“Tracks of My Tears”) to give him a standing ovation. This was Adam’s transformational moment.

As a luxury real estate marketing professional, have you had your transformational moment?

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