Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 16%
$32.50 /mo
$390 billed annualy
MONTHLY
$39 /mo
billed monthly
7 day free trial. Cancel anytime

Let's keep in touch

Subscribe to our newsletter for timely insights and actionable tips on your real estate journey.

By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions
×
Try Pro Features for Free
Start your 7 day free trial. Pick markets, find deals, analyze and manage properties.

Posted over 16 years ago

Luxury Real Estate Marketing Essentials: Happy Easter -Twice

As a luxury real estate marketing professional it is helpful to understand multiple cultures and ethnic holidays. Your friends and clients will appreciate you for it. For, example, did you know there are two Easters?

Many people will be celebrating Easter this Sunday (April 12th), in accordance with the Gregorian calendar. The Gregorian calendar is the internationally accepted calendar. The computation for the Easter date is based on the cycle of the moon. It can fall on 35 possible dates between late March and late April.

The revised Julian calendar is used for holiday celebrations by Eastern/Oriental Orthodox Christians. In accordance to this calendar, Easter must fall after Passover. Christ celebrated Passover prior to his crucifixion. So Easter must fall after Passover (April 9). The Eastern Orthodox Easter this year is on April 19th.

Faberge Egg, Easter Surpise for Tsarina Maria Fyodoro

Easter is one of the most important religious and secular holidays for this sect of Christianity. Children are given large chocolate eggs or bunnies filled with toys and candies. Special breads are baked with colored eggs. In Greece Leg of lamb is roasted slowly over a spit basted with lemon, garlic and oregano.

The Russians make a special sweet bread (kulich) baked in coffee cans, and a pyramid shaped cheesecake (Cheese Paska) embossed with the letters XB, the Russian abbreviation for “Christ has risen“. Some families bring kulich to church for the midnight service to have it blessed, and to share after the service. The service includes a procession circling the church three times. Then the priest declares, “Christ has risen”, and the congregation responds, “Indeed he has!” Then everyone disperses home or to friends' homes to feast till the wee hours of the morning. The next day, people start all over again visiting friends and comparing the buffet and delicious offerings.

We celebrate it all! There are wonderful traditions in all religious feasts! These rituals get us to slow down and contemplate the wisdom and truths that are common to all of us. It is the celebration of the human spirit, and springtime when everything is born anew, nature’s resurrection. Happy Easter (twice), Happy Passover and Happy Spring!

Check Out Personal Branding Case Studies

GET FLUENT. GET AFFLUENT!

JOIN OUR LANGUAGE OF LUXURY GROUP ON:

BrokerAgentSocial, Plaxo, Linked In, ActiveRain, RealTown

FOLLOW US ON TWITTER: LuxuryMarketing


Comments