Does Your Packaging Reflect Your Brand Strategy?

As we mentioned in our previous post, being on top of your game means that there is congruency in every way you express yourself including your printed materials such as your presentation folder.

We chose for this post the shopping bag from L’Occitane, (based in the Provence area of France), because their products are similar to Crabtree & Evelyn. The difference is that their emphasis is on “natural and organic” products, as well as preserving rare species of flowers (immortelle or ageless flowers).

They are known for their almond and lavender based products (the almond tree pictured on the bag stands in a field of lavender. The bottom of the bag lets you know that it is made with paper from sustainable forests. Looking at the package transports you to Provence for a moment.

Does Your Packaging Reflect Your Brand Strategy?

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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