Beyonce’s Personal Brand Extension: Will You Bite?

Many celebrities have launched and endorsed their own businesses to leverage and extend their personal brands. Beyonce just launched a home delivery Vegan food service based on her 22 Days Vegan Challenge. Will you bite?

In our previous post we discussed the importance of researching and anticipating the needs of your target market in your luxury real estate practice. Beyonce definitely spotted multiple trends that converged in her new business model: the vegan trend, the non-GMO trend and also the trend of home delivery of groceries and prepared meals that can be ordered via the Internet. In selecting this business she is