Luxury Real Estate Marketing: Lessons from Lamborghini

Luxury real estate marketing professionals can learn an outstanding lesson from Automobilli Lamborghini and the Auto Gallery of North Los Angeles. The founders of Auto Gallery, Harry Gray and Tony Schwartz have experimented with a novel way to market these fine cars by opening a showroom adjacent to Neiman Marcus in the Topanga shopping mall.  Their philosophy:  Make the car buying process fun and hassle free!

Watch this exciting LOL Video and see if you can come up with some ways to make the luxury home buying experience FUN!

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