Part 3: Watch Out for the "Pigeonhole Trap"

In the selection process to determine the top 36 contestants for 2009 American Idol, the judges called two contestants in for a final sing off: Matt Breitzke and Michael Sarver. Why these two together? Because they are both blue collar workers, married with kids. They were “pigeonholed” in the same brand category by the judges: burly blue collar workers. From a personal branding standpoint, this is perhaps one of the most important stories to watch on the show. Learn more