Do You Have A Remarkable Slogan? Part 2

A great slogan artfully articulates your extraordinary promise of value with brevity of communication. The trick is to create a clever slogan that instantly sticks in the mind of your target market and triggers word-of-mouth advertising.

InPart 1 of this article series we challenged you to identify the business category of this 3-word slogan:

FINDER OF KEEPERS

This is one of the advertising slogans for the market-leading matchmaking firm in North America, Selective Search. Their tag line, which consistently accompanies their logo, is,