Personal Branding: Differentiate Yourself-Part 1
Monday, February 02
As a luxury real estate professional, you must examine what makes you different from your competition. Then, focus all of your promotion around that single concept. Follow the example of market leaders in other fields who really get this concept. For example, Southwest Airlines ha...
Rice Without the Price
Saturday, January 17
Rice Without the Price For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 20 grains of rice. It is free, it is fun, and...
Become the Break-away Brand in Your Marketplace
Saturday, January 17
Breaking away from the pack and becoming the break-away brand, the standout in your marketplace, takes focus and innovation. Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Ang...
Eco-Luxury
Saturday, January 17
As a real estate luxury marketing professionals, it is important to be aware of how ecology can be harmonious with luxury. Eco-Luxury is the new buzz word. It expresses those qualities and high standards that can be achieved without creating an imbalance in the ecology of the planet. It means sus...
Your Own Beat. Your Own Brand
Saturday, January 17
We are all subject to prejudicial branding. We are expected to stay within the norm, that standard that someone sold us. When we stray it can create a revolution. That is what happens when you carve out your own brand.You break the mold. You stand out, because you start marching to the beat of an...