Echo-Boomers’ Booming Impact on Rental

Property managers must be echo-friendly if they hope to survive in the rental market. According to a recent GlobeSt.com article (whose inspiration and information derives from a panel at the RealShare Apartments Conference in LA), the youngest generation of renters are posed to set standards in the market.

Echo-boomers, the 20 and 30-something children of Baby Boomers, are entering the rental housing market and making demands. Demand making is generally seen as characteristic of this demographic, who is largely known for their technological savvy (and/or dependence) and sense of entitlement. Also known as Generation Y, Generation Next, and Millennials, Echo-boomers are predominantly renters and