7 Reasons Why Business Owners Love Postcard Marketing

A business investment in postcards are an effective marketing tool, and among the lowest cost to market directly consumers and businesses. The following are some tips toward a successful marketing campaign from industry experts.

1. Use an attention grabbing photo on one side or "side A"

Side A is your eye-catching side and generally boasts a headline or inquiry accompanied by a photo that brings strong feelings to mind to force potential customers to give it a much closer look. Consider visualizing an individual making the most of your product or service in an odd, amusing or psychological place to accentuate the interest level, kind of like a kangaroo in the boxing ring against Floyd Mayweather. Another example, could display someone driving an electric car that would normally picture in a big 4-wheel drive. The headline could read, “I reduced my car insurance and gas."

2. Generate need on the other side, "side B"

The job of Side A is to persuade prospective customers to look at the other side of the postcard, that way side B would place emphasis on what they get and the benefits, present or expand on your offer and provide a call to action. This is the area you make your elevator pitch and convince your potential clients to go on to step two.

3. Create a Coupon

If you send out a direct mail offer that has a discount or freebie (which works well), ask your customers to bring that postcard in to claim the free item or discount. Better yet, to help you collect demographic information, throw in a short survey they have to fill out. This way you are able to track your results from what your direct-mail campaigns are effective and where it is not.

4. Show your offer in large, vivid letters

If your offer is honestly then make it as popular as you can promptly. A number of effective postcards are lacking of photos to highlight the ad copy.

5. Mail them an invitation

One of the most effective type of direct-mail postcard mailers are those that don't try to sell you something from the get go. Instead, they persuade your audience to make the next move in the buying process. Experiment with writing your postcard like a formal, personal invitation. Look into being the host of seminar or event that interest your audience, or just encourage them to visit your website.  Either way, the next step is where you will give them a world-class sales pitch.

Without being too aggressive, simply let them know that you can provide the answer to their problem.

6. Ask a question

A terrific way to get your prospects to flip the card from side A to side B is to simply ask a question on side A, then put the answer near the end of side B. Make it a question where they will have strong feelings so they’ll want to know the answer, and force them to read the opposite side to get to the answer.